Definitely want to consolidate search equity across duplicate pages (although that wasn’t necessarily the case in this situation). The company also didn’t have a big brand budget to perform an extensive audit.
What is key for marketers is to get the user experience right, keep bounce rate down, and focus on site architecture and the consolidation of link equity. For example, subdomains might be easiest to implement but run a risk, since search engines...
According to Tech Crunch, Facebook has cashed $120 million from private equity firm Elevation Partners in exchange for five million additional Facebook shares. Had the site had full face recognition feature at the time, it would have been much more...
Most Corporate Social Media Efforts Will Fail SEW EXPERTS: BRAND EQUITY Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. Full story » Print version
SEW EXPERTS: BRAND EQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? The big difference is that updates come in at real...
SEW EXPERTS: BRAND EQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? Full story » Print version
Social Media Madness - The Final Four SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! Full story » Print version Full story » Print version Full story » Print version
Social Media Madness -- The Sweet 16, Part 2 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the second four contenders in the "Sweet 16" of social media.
Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Full story » Print version
Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Full story » Print version Full story » Print version
Ways Twitter Can Make Money SEW EXPERTS: BRAND EQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. By working new features into the service, the...
Ways Twitter Can Make Money SEW EXPERTS: BRAND EQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. Full story » Print version
In today's building brand equity column, "10 Ways Twitter Can Make Money," Erik Qualman shows that by working new features into the service, the company could enhance users' Twitter experience, and monetize their service at the same time.
Social Media Predictions for 2009 SEW EXPERTS: BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009.
Social Media Predictions for 2009 COLUMN: BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009.
Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Full story » Print version
In today's building brand equity column, "7 Social Media Predictions for 2009," Erik Qualman shares seven things to look for this year. It's a new year, which means it's time to raise a virtual glass within your social network and toast your...
Part 2 BRAND EQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. At the same time, you see rankings which are obviously being generated through paid links.
Part 2 BRAND EQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. Full story » Print version Full story » Print version Full story » Print version
BRAND EQUITY E-mail has held on through the years as the King of the Internet. Full story » Print version Full story » Print version Full story » Print version AOL.com Homepage Ad, Traffic, and Time Spent on Site Stats Up Since Relaunch Posted by...
