SEO News

Full Time

RSS
  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Remember that Yelp is full of unreliable user information, and is likely guilty of censoring reviews (both fictional and real). Yelp Trends might be a nice celebratory pat on the back for the company in a time of PR crisis, and it has some value.

  2. How to Create a Social Media Friendly Landing Page

    If you direct them to a page that is full of options and cool shiny things, they are more likely to browse and never make a decision. In an ideal world where time, talent, and money aren't issues, you should create a landing page for each specific...

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    You might remember another study back in June 2013 from Custora that showed the organic acquisition channel held the most value over time (i.e.customer lifetime value) for ecommerce sites. The full research study can be downloaded here (for a fee).

  4. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Majestic's new Topical Trust Flow promises full web categorization. Following the link takes you right to the story and you can learn a lot in a short period of time. In April this year, Majestic released a new feature Topical Trust Flow, which...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Intent-Driven Audiences (IDA): New technology innovations...

  6. Remarketing Across Ad Exchanges With DoubleClick Search

    The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. Regardless, as an advertiser, you should waste no time in getting at least a basic remarketing campaign up and running.

  7. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent of the time. Check out the full report (linked to in the intro) for more data points from Leadtail’s research...

  8. 10 Shocking Facts About Content Marketing Today

    Automating certain marketing tasks can save your team valuable time that they could put toward other tasks such as lead nurturing. It's up to the marketing team to ensure that the blog is always full of insightful, fresh content, and although this...

  9. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    So, if you are seeing tremors, just understand that Google could be tweaking the algorithm and pushing smaller updates out over time (without that being a full-fledged Panda update). For the first few weeks, I only saw enhanced recovery or decrease...

  10. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    For more information on the mobile research coming from BrightEdge, including tips on how to choose and implement a mobile solution, the full report can be accessed here. And among the separate mobile URL approaches, not having an alternate URL tag...

  11. Mobile Advertising Measurement: Winning the Long Game

    In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign. Mobile apps that require a user to first register (i.e.create a user profile, before enabling...

  12. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report". To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer...