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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    For more information on the mobile research coming from BrightEdge, including tips on how to choose and implement a mobile solution, the full report can be accessed here. And among the separate mobile URL approaches, not having an alternate URL tag...

  2. Mobile Advertising Measurement: Winning the Long Game

    In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign. Mobile apps that require a user to first register (i.e.create a user profile, before enabling...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report". To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer...

  4. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    I had a hard time believing that, based on the additional volatility I was seeing. ABR takes time on page into account and can give you a much stronger view of engagement. This recipe is guaranteed to drive low dwell time and a nasty hangover.

  5. PPC Management: Your Past, Present & Future

    Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and present simultaneously in order to get the full scope of their...