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  1. Can Groupon Break Into the Search Market?

    In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of information such as phone numbers, hours of operation, menus, and website URLs.

  2. "Which Update?" Is the Wrong Question

    Once that’s completed, it’s time for a full review of the content and links to insure you’re not about to get kicked with a different update or on the chance you missed something or were in correct in what you believed caused the issue.

  3. Disney Dominates Halloween Keyword Ad Spend

    Of the total $2.9 million spent on ads by retailers for the time period, $720,000 was spent on Disney-branded keywords. Unsurprisingly, keywords relating to hit animated movie Frozen took both the number one and number three spots on the list (see...

  4. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    For the first time in the study’s history, mobile ad revenues were broken into search and display categories. One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first...

  5. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    If you are employing full-screen ads that take over a user’s entire browser window, then you need to understand a few things from a Panda standpoint. So, when Panda focuses on user happiness, it’s not hard to see why sites employing deceptive...

  6. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Do not hire full-time employees too early or they will drag you down if a big client cancels. Never email a proposal; if you are going to invest time doing the research and putting a proposal together, they can give you full attention for one hour.

  7. Android’s New Feature Paves Way for Apps Replacing Web

    Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and data usage on their mobile phone plans as well as lead to more downloads, according to a person involved...

  8. Deal With the Big Rocks First

    Many website teams spend too little time on the big rocks, but spend years on the sand and water. Now is it full? Then the professor poured water into the jar, filling it to the top, proclaiming, "Nope, now it is full.

  9. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  10. "Content Performance Marketing" – 3 Steps to Future Success

    Pair that with data on trending topics over time, and what’s happening now. That means taking those real-time insights, and applying it to the content strategy immediately. Gauge demand by looking at the historical performance of your Web content...

  11. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Just think of the last time you said, "Well it’s just a canonical tag, and can’t we just squeeze it into the next release…" What was the response? But a great way to really understand the overall value is a nifty tool provided by Google called the...

  12. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank its teeth into the restaurant and catering sector. This time around, TSA created an SEO ranking...