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  1. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    Consisting of itineraries and general resort information provided by the holiday operators, nobody would suggest that this content belonged to the site to begin with – but nobody could argue that this content wasn't useful for people looking to...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    The best SEO professionals are continually testing, observing, and validating to form proactive search engine optimization methods, not just taking a page from everyone else's book. They also search on Twitter, LinkedIn, Google+, Pinterest, etc...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    For Amari that was creating supporting information and a clearer call-to-action up-front by finding out that online users were ready to book a room on their first visit to the website, i.e.they were lower in the marketing funnel.

  4. Government SEO is Broken

    As seen in the screenshot below, non-government sites rank about the DOJ campaign site, as do image results, news results, and book results. While the DOT site ranks on page one of the Google results, it is unfortunately, ‘below the fold’ requiring...

  5. Search Marketing & the Fine Art of Nexting

    It promises a good dose of outrage (if not simple rage), and echoes the archetypal story of the weakling redeemed (think of the scrawny guy getting sand kicked in his face in the Charles Atlas ads, or the plot of Captain America, or just about any...

  6. Search Week in Review for Feb. 19, 2011

    SEO Book.com Many SEOs have long believed that Google uses data it collects from the Google Toolbar to influence search results. Like relationships, paid search campaigns are complex, dynamic, unpredictable, full of ups and downs, and require a lot...

  7. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    SEO Book.com SEO Toolbar -- A comprehensive toolbar for Mozilla Firefox that includes a variety of link segmentation information, competitive intelligence metrics (Compete, Alexa, Quantcast, Google Trends for Websites), website comparison tools...

  8. SearchDay | Setting up PPC Campaigns 101

    The Truth About SEO: Great Book By Rebecca Lieb Posted by Frank Watson Mar 17, 2009 Former Editor-in-Chief of ClickZ Rebecca Lieb has published a book "The Truth About Search Engine Optimization" which I highly recommend for novice and...

  9. Don't Believe Everything You Read

    Resources such as Search Engine Land, SEOmoz, and SEO Book are updated regularly. I suspect a combination of the two and that search engines' (especially Google's) semantic capabilities are far more advanced than many think.