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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    She checked in with the social group before leaving for the day, and they were in full crisis management mode. Around lunchtime she received a text from Mike. Join us next month when all will be revealed next time, exclusively on Search Engine Watch.

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Search Engine Watch (SEW) interviewed Stephen Bach (SB), the head of Business Development at NDN. In 2012, NDN acquired Mochila, the web's leading syndication marketplace for text and photo. We have already begun to host full pages and immersive...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose 25 percent to a total of 15 percent of the paid search budget.

  4. 4 Google Changes and How Online Merchants Can Adapt

    Here are three ways online merchants or advertisers can find search data (check out the full post here): Google updates its search algorithm more than 500 times a year. Local search is becoming a bigger priority for Google, something which Google's...