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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    MVT is different than A/B testing, since rather than just doing a bulk change and testing different variations of full pages with A/B testing, you can carve up the page in different sections and you can test in real-time different combinations of...

  3. Responsive Site Redesign: 4 SEO Considerations

    If you have little or no non-linked text above the fold and your prior site did have text above the fold, this is something to note and work on adjusting with your designers. Another big responsive issue is getting some non-linked text above the fold.

  4. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    When grouping annotations the publisher has to pay attention to the description text in each of the annotations in the group. I was actually in the “K”s looking for the Koo Koo Bear Kids catalog to search for holiday gifts for my niece and nephew...