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  1. Government SEO is Broken

    As seen in the screenshot below, non-government sites rank about the DOJ campaign site, as do image results, news results, and book results. While the DOT site ranks on page one of the Google results, it is unfortunately, ‘below the fold’ requiring...

  2. Search Marketing & the Fine Art of Nexting

    It promises a good dose of outrage (if not simple rage), and echoes the archetypal story of the weakling redeemed (think of the scrawny guy getting sand kicked in his face in the Charles Atlas ads, or the plot of Captain America, or just about any...

  3. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    SEO Book.com SEO Toolbar -- A comprehensive toolbar for Mozilla Firefox that includes a variety of link segmentation information, competitive intelligence metrics (Compete, Alexa, Quantcast, Google Trends for Websites), website comparison tools...

  4. SearchDay | Setting up PPC Campaigns 101

    The Truth About SEO: Great Book By Rebecca Lieb Posted by Frank Watson Mar 17, 2009 Former Editor-in-Chief of ClickZ Rebecca Lieb has published a book "The Truth About Search Engine Optimization" which I highly recommend for novice and...

  5. Don't Believe Everything You Read

    Resources such as Search Engine Land, SEOmoz, and SEO Book are updated regularly. I suspect a combination of the two and that search engines' (especially Google's) semantic capabilities are far more advanced than many think.

  6. SearchDay | Small Business Site Architecture

    Google Reaches Agreement with Authors, Publishers for Book Search Posted by Nathania Johnson Oct 28, 2008 Google has reached an agreement with the Authors Guild and the Association of American Publishers (AAP), which represented a broad class of...

  7. SearchDay | Google OS Arrives, In the Form of a Browser

    In his new book, SES keynote speaker Dan Heath shares some thoughts that can help small business Web marketers find success. Aaron Wall and Wordtracker Publish "Kick-Ass Keyword Strategies" Posted by Greg Jarboe Sep 1, 2008 Wordtracker has teamed...

  8. Highlights from the SEW Blog: March 24-28, 2008

    Some people are looking for the right book to learn everything there is to know about SEM. Last week at SES NY, new comScore data on universal search showed that Google was sending more traffic to its own properties than it had been in the past.

  9. Search Marketers' Wish Lists

    I'd love to get phone book style click reports. My 2008 wish is for more influence over sites' Quicklinks in Google's natural results, like being able to choose which pages and anchor text show up with more certainty – even if it comes at a cost.