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  1. Was the Outrage Over the Links in This Matt Cutts Interview Warranted?

    Even the smaller companies rank first for their company names – which is the keyword or keyword phrase linked – so there is not the benefit directly from anchor text. Many people also jumped on that affiliate link in the footer – something that was...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    She checked in with the social group before leaving for the day, and they were in full crisis management mode. Around lunchtime she received a text from Mike. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    In 2012, NDN acquired Mochila, the web's leading syndication marketplace for text and photo. We have already begun to host full pages and immersive video experiences for publishers. NDN ranks ahead of Amazon sites, VEVO, Microsoft sites, Vimeo, and...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    You can download the full Marin report here. The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of...

  5. 4 Google Changes and How Online Merchants Can Adapt

    Here are three ways online merchants or advertisers can find search data (check out the full post here): Consider Anchor text. Google updates its search algorithm more than 500 times a year. For cumulative Google algorithm changes, Moz has a handy...