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  1. Improve PPC Performance Now: How to Take Advantage of Seasonality

    PPC professionals love to talk about seasonality. The question really is: how many PPC professionals are taking advantage of seasonality to improve their performance? The other aspect of seasonality that isn't discussed much is making your PPC...

  2. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    The study found that over 25 percent of accounts send all of their PPC traffic to the same landing page, while 20 percent sent ad traffic directly to their homepage. A typical small business advertiser spends $1,200 per month on PPC, but wastes 25...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. Once you have your bounce rates by top landing pages, Justin recommends...

  4. How the Gun Control Debate is Impacting Search Results

    Meetthenra.org and nra.org have both made some significant changes in their PPC habits in the last month, and their search engine traffic has also changed: In considering exactly how results, PPC, and searches for gun control have changed so...

  5. Dialing Into Success with Google AdWords Call Tracking

    Like any Internet marketer worth their salt, you know that your PPC ads generate online conversions and offline conversions (e.g.phone calls). At the very least, you can use this data to show that your PPC efforts are doing more than generating...