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  1. SEO Is No One-Trick Pony

    Usability/Conversion Rate Optimization If it so happens that my "SEO company" happens to spend considerable time in usability/conversion rate optimization, then so be it. Once you have developed a list of targeted keywords, you must determine how...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Full-spectrum optimization for content creators means: Being able to perform the best practices of on-page optimization or video optimization – or whatever type of content optimization is needed. There’s one big opportunity for efficient content...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Optimization of desktop pages for both desktop and mobile. Custom 404 page for mobile users, if a page no longer exists or is improperly mapped But a great way to really understand the overall value is a nifty tool provided by Google called the...

  4. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. If you direct them to a page that is full of options and cool shiny things, they are more likely to...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Page speed improvements are the poster children of mobile optimization for good reason. This can be easily accomplished in Google Analytics by first creating a desktop-traffic-only segment, adding the default mobile traffic segment, and finally...