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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. In order to take full advantage of personalized content, on-page...

  2. Driving Consumer Insights With Mobile Analytics

    From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. To do that, go to your profile page and select the appropriate option.

  3. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    We asked Dax Hamman, CRO at search retargeting media buying platform Chango, for a simple real-world example of how a business could better collect and utilize cross-channel data, without undergoing a major structural overhaul or venturing into...

  4. Google+ vs. Facebook: More Passive Aggression & Creepiness in Tech Soap Opera

    Zuckerberg and Facebook COO Sheryl Sandberg took to the Charlie Rose show for their latest piggy-tail pull in the social media network playground war (though both sides deny there is a war – it's all a media conspiracy, you see).

  5. Stopped Buying Links? Here are 3 Better Ways to Use That Budget

    Investments should be made with care, and under the supervision of a social media expert with a full understanding of your broader marketing plan and target consumers. Social Media Involvement The ability to leverage social media to support brand...