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  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content...

  2. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Definitely want to consolidate search equity across duplicate pages (although that wasn’t necessarily the case in this situation). Instead of using QuickTime, the business owner could be embedding their own Flash video player, their YouTube videos...

  3. SearchDay | Most Corporate Social Media Efforts Will Fail

    Most Corporate Social Media Efforts Will Fail SEW EXPERTS: BRAND EQUITY Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. First Page Advertisers Increase by 10% in Q1 2009...

  4. SearchDay | Social Media Madness -- The Sweet 16

    Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. AOL Adds Collapsable Widgets, New Theme Color to Home Page Posted by...

  5. SearchDay | Give SEO Time!

    Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Today, we'll look at off-page factors, with five methods you can start using right now to...

  6. SearchDay | 7 Social Media Predictions for 2009

    Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Full story » Print version

  7. SearchDay | Will Social Networks Become the New Inbox?

    BRAND EQUITY E-mail has held on through the years as the King of the Internet. Full story » Print version Full story » Print version Full story » Print version Unique visitors and daily visitors grew by 13% and the minutes spent on the page...