Definitely want to consolidate search equity across duplicate pages (although that wasn’t necessarily the case in this situation). Instead of using QuickTime, the business owner could be embedding their own Flash video player, their YouTube videos...
While this makes a great deal of sense, it carries risks from a search engine perspective because the inbound links and search engine equity can be lost when a domain is expired or clumsily redirected.
What is key for marketers is to get the user experience right, keep bounce rate down, and focus on site architecture and the consolidation of link equity. For example, subdomains might be easiest to implement but run a risk, since search engines...
Most Corporate Social Media Efforts Will Fail SEW EXPERTS: BRAND EQUITY Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. First Page Advertisers Increase by 10% in Q1 2009...
SEW EXPERTS: BRAND EQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? Full story » Print version
SEW EXPERTS: BRAND EQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? Full story » Print version
Social Media Madness -- The Sweet 16, Part 2 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the second four contenders in the "Sweet 16" of social media.
Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Check out this scoreboard of each company's strengths and weaknesses...
Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. AOL Adds Collapsable Widgets, New Theme Color to Home Page Posted by...
Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Today, we'll look at off-page factors, with five methods you can start using right now to...
Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Full story » Print version Full story » Print version
Ways Twitter Can Make Money SEW EXPERTS: BRAND EQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. Full story » Print version
Social Media Predictions for 2009 SEW EXPERTS: BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009.
Social Media Predictions for 2009 COLUMN: BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009.
Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Full story » Print version
Part 2 BRAND EQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. Full story » Print version Full story » Print version Full story » Print version
BRAND EQUITY E-mail has held on through the years as the King of the Internet. Full story » Print version Full story » Print version Full story » Print version Unique visitors and daily visitors grew by 13% and the minutes spent on the page...
BRAND EQUITY Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. Full story » Print version Full story » Print version Full story » Print version
BRAND EQUITY Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. Google Testing Sponsored Links On Image Search Nov 28, 2008 Now we're seeing Google testing a full line of 3...
President 2.0 BRAND EQUITY In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the increasing popularity of social media. Full story » Print version
