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  1. How to Create a Social Media Friendly Landing Page

    If you direct them to a page that is full of options and cool shiny things, they are more likely to browse and never make a decision. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. For example, if a user has completed one page of a sign-up flow, but hasn't submitted their responses, encourage a...

  3. Germany to Treat Google Like a Public Utility?

    Full details of the 30-page document are yet to be released, with varying reports of its potential impact, ranging from "last resort" to "all out regulation". German officials are reportedly planning to clip the wings of technology giants such as...

  4. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content (that could better match the query). In this case, the body of the page wasn't copied in its entirety.