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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    In order to take full advantage of personalized content, on-page content and targeted emails should be used together. From an organic search standpoint, displaying relevant content related to page content provides more products to a specific...

  2. Improve PPC Performance Now: How to Take Advantage of Seasonality

    The ad and landing page copy was a direct match. Tie your ads (and subsequently your landing page) directly into the current season. Your landing page. But every year is chock-full of seasonal themes and holidays, so you should start writing ads...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Click on the 404 page to see the full referral of the site that links to the 404 page. Pro tip: Place the landing page URL into a keyword density analyzer for additional insights. How often a page acts as a landing page (point of entry) and how...