With the popularity of voice activated search results, such as Siri, the FTC is also advising that if search results are delivered verbally, that there must be an audio disclosure to go along with it states it is a paid advertising, and that one...
Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. The FTC has not officially announced a review of the...
Not only is this against Google's guidelines, but it's also against the Federal Trade Commission's Guidelines; this link will take you to an article regarding a company which is helping with FTC disclosure issues.
Another benefit of an opt-in lies in allowing users to select the type of results they want to see, and an open door to avoiding or easily addressing nasty letters from the FTC about disclosure. We can feel entitled to search ad labels due to the...
Then in June 2002, the US Federal Trade Commission issued guidelines about how search engines should disclosure paid content, as explained more in the FTC Recommends Disclosure To Search Engines article from Search Engine Watch.
We had a specific complaint about AOL--we think this disclosure violated their policy and therefore constitutes an unfair and deceptive trade practice--and we filed that complaint with the FTC. PDF) asks for the FTC to: order AOL to refrain from...
Recommends Disclosure To Search Engines: The FTC decides it would be a good idea if search engines called ads, umm, ads. Group Asks FTC To Investigate Search Ads : Perhaps those "featured listings" popping up everywhere through payment should be...
Also see Search Engine Disclosure: Better, but Still Wanting for our coverage of the last survey by Consumer Reports' WebWatch, with plenty of further links to material about FTC guidelines and other surveys.
Search Engine Disclosure: Better, but Still Wanting SearchDay, November 23, 2004 Rating Search Engine Disclosure Practices SearchDay, November 24, 2004 Stop the voluntary filtering and add some disclosure!
Bottom line: AOL Search exceeds FTC guidelines for paid placement disclosure. Bottom line: While Google meets FTC disclosure guidelines for its paid placement listings, it does not exceed them as do most of the other search engines surveyed.
In response, the FTC issued a letter recommending disclosure practices that--over time--most of the major search engines have adopted. Today's SearchDay article, Search Engine Disclosure: Better, but Still Wanting, covers a new report by Consumer...
Last year, Consumer WebWatch released the results of a study of typical web users, showing that although disclosure practices had improved since the FTC letter, users were still confused about search engine paid listings and paid inclusion practices.
The 82 page report, In Search of Disclosure: How Search Engines Alert Consumers to the Presence of Advertising in Search Results (PDF file) notes, "Many of the Web's top search engines have made improvements in disclosure and transparency...
Searching for Disclosure," WebWatch's third search-engines-related report, shows many of the Web's top search engines have made improvements in disclosure and transparency -- describing their business relationships with advertisers and how those...
Going Beyond FTC Paid Inclusion Disclosure Guidelines SearchDay, June 17, 2004 http://searchenginewatch.com/_subscribers/articles/article.php/3369631 But without disclosure, it's nearly impossible for the typical search consumer to distinguish paid...
Going Beyond FTC Paid Inclusion Disclosure Guidelines SearchDay, June 17, 2004 http://searchenginewatch.com/_subscribers/articles/article.php/3369631 In the UK, large ISPs have often provided paid listing heavy or all paid listing results to those...
Because of this, I see disclosure beyond what the FTC requires as essential for any search engine that wants to use paid inclusion yet retain the trust of its searchers. Last year, a News.com article found the FTC wanting the search engines to help...
Because of this, I see disclosure beyond what the FTC requires as essential for any search engine that wants to use paid inclusion yet retain the trust of its searchers. Last year, a News.com article found the FTC wanting the search engines to help...
Don't Meet, Exceed Disclosure Requirements! They simply say that you should somehow provide adequate disclosure of how paid inclusion operates within your service. While Yahoo's doing what's required, I personally I don't think just meeting the FTC...
Don't Meet, Exceed Disclosure Requirements! They simply say that you should somehow provide adequate disclosure of how paid inclusion operates within your service. While Yahoo's doing what's required, I personally I don't think just meeting the FTC...
