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Ftc Search Engine Disclosure

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  1. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. The FTC has not officially announced a review of the...

  2. EFF Asks FTC To Limit How Long AOL Can Store Search Records

    We had a specific complaint about AOL--we think this disclosure violated their policy and therefore constitutes an unfair and deceptive trade practice--and we filed that complaint with the FTC. PDF) asks for the FTC to: order AOL to refrain from...

  3. Going Beyond FTC Paid Inclusion Disclosure Guidelines

    Because of this, I see disclosure beyond what the FTC requires as essential for any search engine that wants to use paid inclusion yet retain the trust of its searchers. Last year, a News.com article found the FTC wanting the search engines to help...

  4. Going Beyond FTC Paid Inclusion Disclosure Guidelines

    Because of this, I see disclosure beyond what the FTC requires as essential for any search engine that wants to use paid inclusion yet retain the trust of its searchers. Last year, a News.com article found the FTC wanting the search engines to help...