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  1. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    The practice has blossomed online in the form of native advertising, but now the Federal Trade Commission is poised to step in with new regulations. Regulators beget regulations, and if that comes to pass in the case of native ads it will impact...

  2. Google, Microsoft, Yahoo Working With White House on Do No Track Browsing

    We are aware of this issue and are continuing to make enquiries with Google to ensure that they comply with the Data Protection Act and the Privacy and Electronic Communications Regulations," ICO said in a statement to V3.

  3. In Google We Trust (Your Identity)

    If implemented WITH NEW Federal Regulations: HOWEVER if.the NSTIC fails to implement the necessary regulations; the resulting Identity Ecosystem could turn into a free-for-all Identity marketplace, and create the following risks:

  4. Everyone Is Rushing To Stop FTC's Do Not Track Registry, Why?

    By educating industry and presenting its case in regions including Asia and South America, the IAB aims to prevent regulations and laws that could have a negative impact on the industry outside the U.S.and Europe, where governments are clamping down.

  5. FTC Sets New Guidelines for Blogger Endorsements and Word-of-Mouth Marketing

    The Federal Trade Commission (FTC) has issued new regulations regarding blogger endorsements and word-of-mouth marketing campaigns. Another funky area of the new guidelines is the issue of liability if/when/should these regulations be enforced.

  6. Vote on Proposed FCC Free Broadband Plan Delayed

    We May Not Need Standards But FTC, FCC Want To Gives Us Regulations A vote on a proposed FCC nationwide free wireless plan has been delayed. Originally scheduled for the June 12 meeting, Chairman Kevin Martin has postponed the vote to give the...

  7. Highlights from the SEW Blog: April 14-18, 2008

    We May Not Need Standards But FTC, FCC Want To Gives Us RegulationsWhile the standards debate rages on, our industry is fast coming under the influence of government regulations. This week has seen discussions about behavioral marketing at the FTC...

  8. We May Not Want Standards But FTC May Give Us Some

    Ad industry players are urging the FTC not to impose any new regulations — and also argue that the proposed voluntary guidelines are too restrictive," they reported. Where this gets close to our industry comes from the people seeking greater...

  9. Search and the Law: Attorney Deborah Wilcox

    Right now there are no regulations to implement the law, and it's on hold. So consumers would hopefully be able to understand that these were advertisements, and the FTC took no further action. Back at the first legal session in 2002, I remember...