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  1. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Tomorrow the FTC will host a workshop entitled “Blurred Lines: Advertising or Content? The FTC has invited online publishers, advertisers, consumer advocates, academics and lawyers to better understand how sponsored content is presented to...

  2. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. We understand that the FTC's Consumer Protection Bureau is...

  3. Does Google's Opt Out Widget Have Teeth?

    Now they have given it a name "Keep Mt Opt-Outs" and are trying to get more momentum for their effort to appease the FTC. The FTC's 'Do Not Track' registry has been discussed since 2007. Given the small number of users of the Chrome browser...

  4. Online Advertising: The End of Cookies?

    We have failed to establish guidelines and standards in a timely manner, which is why the FTC made the first move and now this report tells us what they think we need to do as an industry. However, earlier this month, the FTC released a 122 page...