Back in 2002, the Federal Trade Commission (FTC) established guidelines for the various search engines to follow when it came to distinguishing to the users what results are paid for and what results are natural, or free, listings.
Hell, the FTC even updated its guidelines to include blogger reviews and The Huffington Post (remember, it's a blog) just won The Pulitzer Prize. Remember the FTC requires site owners to disclose any affiliation with a product they are reviewing.
Don't try and hide what you're doing and make sure you comply with any FTC guidelines. Google recently adjusted their Webmaster Guidelines to state that affiliate sites with very little good, unique content might not rank well.
Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. We understand that the FTC's Consumer Protection Bureau is...
In response to these alleged anti-competitive practices, ShopCity – a site that describes itself as providing "all the tools independent businesses need to connect with customers and succeed online - in a single, simple-to-use system" – has filed...
Google is also working with the FTC in the U.S.for a similar antitrust investigation which began earlier this year. We haven't seen a new complaint, but our AdWords program has clear guidelines," Google spokesperson Al Verney told Reuters.
Not only is this against Google's guidelines, but it's also against the Federal Trade Commission's Guidelines; this link will take you to an article regarding a company which is helping with FTC disclosure issues.
Now they have given it a name "Keep Mt Opt-Outs" and are trying to get more momentum for their effort to appease the FTC. The FTC's 'Do Not Track' registry has been discussed since 2007. Given the small number of users of the Chrome browser...
We have failed to establish guidelines and standards in a timely manner, which is why the FTC made the first move and now this report tells us what they think we need to do as an industry. However, earlier this month, the FTC released a 122 page...
The revised FTC guidelines add some new examples to illustrate the long standing principle that "material connections" (sometimes payments or free products) between advertisers and endorsers - connections that consumers would not expect - must be...
For those engaging in affiliate marketing, you should be aware that the FTC has recently issued new guidelines on the use of endorsement. New FTC Guide for Endorsements and Testimonials Let's review the basics of trademark law and some new...
New FTC guidelines (read full version) described in the official press release state: 1 - "the post of a blogger who receives cash or in-kind payment to review a . The FTC is screwing with bloggers Posted by Tim Ash Oct 12, 2009 If you are a...
New FTC guidelines (read full version) described in the official press release state: the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. The FTC is trying a land-grab into Internet...
FTC Sets New Guidelines for Blogger Endorsements and Word-of-Mouth Marketing Posted by Nathania Johnson Oct 6, 2009 The Federal Trade Commission (FTC) has issued new regulations regarding blogger endorsements and word-of-mouth marketing campaigns.
FTC Sets New Guidelines for Blogger Endorsements and Word-of-Mouth Marketing Posted by Nathania Johnson Oct 5, 2009 The Federal Trade Commission (FTC) has issued new regulations regarding blogger endorsements and word-of-mouth marketing campaigns.
However, the new guidelines opened up a can of grey areas the FTC needed to tackle. The Federal Trade Commission (FTC) has issued new regulations regarding blogger endorsements and word-of-mouth marketing campaigns.
Reporting to public agencies like the FTC or state attorney general Editorial guidelines will govern use here. Brand keywords and phrases usually produce very high quality traffic. For this reason, advertisers other than the brand holder may...
Ad industry players are urging the FTC not to impose any new regulations — and also argue that the proposed voluntary guidelines are too restrictive," they reported. Google rival Microsoft, on the other hand, said it supports the FTC's goals and...
FTC Looking at Google-DoubleClick Deal? Senate Subcommittee Cautions FTC on Google-DoubleClick Acquisition FTC approves Google's acquisition of DoubleClick Google Makes Paid Link Guidelines Crystal Clear
Or to criticize his use of an FTC judgment as an analogy for Google's policies. I'm convinced that this test provides clear enough guidelines in most cases, for most people, most of the time. It's easy to get hung up on the fact that Cutts points...
