This raises the obvious question, he says; one that has been on the minds of many as complaint after complaint has rolled into the FTC: “How long can Google be a fair arbiter of all the world’s information when it increasingly has information of...
Back at the first legal session in 2002, I remember there being a panelist from the Federal Trade Commission (FTC) dealing with the issue of consumer confusion in keyword advertising. So consumers would hopefully be able to understand that these...
Indeed, as we shall see, the FTC is explicitly trying not to impose a "one size fits all" solution on the search engines, because they all have their own unique ways of presenting information. Also, consumers should be able to easily locate your...