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  1. Top Brands Now Testing Pinterest Promoted Pins

    With heightened interest on native advertising from the FTC, those ads could be walking a fine line. We first learned about Pinterest’s plans for promoted pins in September 2013. A month later, Pinterest announced it would be testing the...

  2. 10 Outrageous Social Media Predictions for 2014

    Apple will complain to the FTC, which in return will block the deal, stating that it violates the Antitrust Act. I love it. I sit in a room with some colleagues and brainstorm on what we think will happen next year and then I go to my crystal ball...

  3. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Tomorrow the FTC will host a workshop entitled “Blurred Lines: Advertising or Content? The FTC has invited online publishers, advertisers, consumer advocates, academics and lawyers to better understand how sponsored content is presented to...

  4. Google Pays $17 Million to Settle Apple Safari User Tracking Case

    The issue has already proved costly for Google, after an investigation by the Federal Trade Commission (FTC) led to a $22.5 million fine for the firm. Google has agreed to pay a settlement of $17 million to 38 U.S.states in order to end a probe...

  5. Fake Online Reviews Cost 19 Companies $350,000

    The FTC already considers fake reviews illegal. When people read online reviews of a business, it's often difficult to figure out which reviews are legitimate and which aren't much more than a paid advertisement placed by either the company itself...

  6. FTC Giving Native Advertising a Closer Look

    The FTC has announced they will hold a workshop on the subject of native advertising on December 4. While the fact that holding a workshop isn't necessarily that big of news, the fact of the FTC is looking into native advertising at all is big news.

  7. Korea’s FTC Acquits Google of Antitrust Charges

    The FTC agreed in this case, stating mobile users can easily find alternatives to the Google search engine through downloadable applications provided by NHN and Daum. Before and after Google's push to force the preload of the Android operating...