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  1. Drive Your Clicks In-Store With Local Inventory Ads

    Setting Up From the Front End Setting Up From the Back End As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store inventory feed, making these ads perfect for businesses...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If you just follow the trusted approach that has worked for you in the past, you lose an element of creativity and end up following a templated process. If instead you can provide something that no one has ever done before, and lose the fear of...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The very best magazine craftsmen and women often end up on consumer titles, those designed to make money from shelf sales and not those driven by a subscription base. Pick up any one of those and read the "cover lines," the carefully crafted words...

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    He places your entrée in front of you, and this is what you see. So, you end up moving to the next office. No matter how you try to watch the movie on the big screen, you end up being forced to download an app where you can watch the movie on your...

  5. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The topic is once again front and center in the Web marketing industry with research coming from WordStream, which recently attempted to quantify gender bias in business. Because it's a pretty random assignment of clients to reps, I certainly...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Remember, begin with the end in mind. This is how you can monetize this data by getting in front of or remarketing to visitors on these sites. We have all done market research on our competitor's website, keywords and ads, but how actionable is...