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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Remember, begin with the end in mind. This is how you can monetize this data by getting in front of or remarketing to visitors on these sites. We have all done market research on our competitor's website, keywords and ads, but how actionable is...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    You may have concerns at the beginning that you overcome, only to find yourself given the opportunity to publish a piece in a big brand magazine or speak in front of 3,000 people. If you try to hide it or fight it, or you struggle with suppressing...

  3. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Conserve your budgets from Thanksgiving through the end of Q4. In general, decisions are being made and you need to be front and center when those businesses are researching. The holiday shopping season is the event of the year and about the only...

  4. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    For example, if you end up on an internal landing page about NHL goalies, you would expect that the homepage would be something to do with hockey, or on the broader spectrum, sports. You wouldn't expect to end up on the homepage that would lead you...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Before we hire a software developer we sit them in front of a computer and require them to write code. In fact, Catalyst is looking to fill close to 20 new hires by the end of the year. That is if you're selling digital marketing services in the...

  6. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The benefits of getting your content in front of someone looking for a product or service in your vertical, as opposed to throwing marketing dollars against the wall and seeing what sticks, are clear.

  7. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    Let's make a pair of glasses that will pop up alerts in front of people's eyes every few seconds! Natural language processing has real benefits to the end user. In April 2012 Google announced Google Glass, their augmented reality glasses that many...