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  1. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The topic is once again front and center in the Web marketing industry with research coming from WordStream, which recently attempted to quantify gender bias in business. Because it's a pretty random assignment of clients to reps, I certainly...

  2. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Conserve your budgets from Thanksgiving through the end of Q4. In general, decisions are being made and you need to be front and center when those businesses are researching. The holiday shopping season is the event of the year and about the only...

  3. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    For example, if you end up on an internal landing page about NHL goalies, you would expect that the homepage would be something to do with hockey, or on the broader spectrum, sports. You wouldn't expect to end up on the homepage that would lead you...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Before we hire a software developer we sit them in front of a computer and require them to write code. In fact, Catalyst is looking to fill close to 20 new hires by the end of the year. That is if you're selling digital marketing services in the...

  5. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The benefits of getting your content in front of someone looking for a product or service in your vertical, as opposed to throwing marketing dollars against the wall and seeing what sticks, are clear.