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  1. Landing Page Optimization: How to Identify Testing Opportunities

    This ends up being very helpful in the conversation because you frame the issue in a way that they already understand and likely already thinking and talking about. For Amari that was creating supporting information and a clearer call-to-action up...

  2. Why Your PPC Ads Must Meet the True and Positive Needs of Prospects

    The trouble is, we can get confused, and think that the feelings are ends unto themselves. Do any of the ads reflect back an understanding or appreciation for these powerful needs? Sometimes, if the negative feeling is front and center, we need to...

  3. Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha

    After that there are a bunch of links to related content, which ends with related search terms. In front of the wallpaper, you will find 12 links in white text that allow you to search Images, Videos, Maps, Local, Deals and Movies that are visible...

  4. Meaningful SEO Metrics: Going Beyond the Numbers - SES San Francisco

    John ends by putting his two cents in.he's a huge fan of share of search and share of voice as a KPI. Eventually I get my hearing back, and I think he's going to talk about traffic and rankings. Don't start a project without a way to measure...

  5. Choose the Right SEO Project Goals

    When the wrong goal is selected, SEO energy gets invested in the wrong ways and the ROI on the SEO project ends up being lower. Sadly, we have a grim example unfolding in front of us of how a poorly selected set of goals can come back haunt you.