SEO News

Frito Lay

RSS
  1. Need Sitelinks? Show Google Your Site Is Useful

    Ironically, one of Frito-Lay's sitelinks is to a Doritos page that has more useful information about Doritos than you can find at Doritos.com. Frito-Lay, Doritos' parent company, has sitelinks. Last time, we discussed Google sitelinks and suggested...

  2. Yahoo CMO Resigns, Heading for Big Consumer Brand?

    Dunaway, who joined Yahoo in 2003, formerly managed interactive advertising for Frito-Lay. Yahoo chief marketing officer Cammie Dunaway will leave Yahoo on November 2 for a new opportunity, which may be a large consumer brand, according to ClickZ...

  3. Rating Super Bowl Advertisers From A Search Marketing Perspective

    Visa, Pepsi, Degree Antiperspirant and Frito-Lay were hit with the worst scores relating to this. How did Super Bowl advertisers do in terms of ensuring they had a post-game search presence? Despite last week's big New York Times article looking...