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  1. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    They discovered that when Facebook users saw more text only updates from friends in their feed, it made them more likely to share their own updates. So they are now ranking text status updates from pages separately from text status updates that are...

  2. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    Sponsored Stories: a method to reach friends of current “fans” The number of friends, fans, and followers connected to your brand does not equal marketing engagement. The moral of the story is: Superficial KPIs like fans, friends and followers don...

  3. Facebook Settles Privacy Lawsuit, Buys Facial Recognition Company Face.com

    People who use Facebook enjoy sharing photos and memories with their friends, and Face.com's technology has helped to provide the best photo experience. Shortly after, the Hamburg Commissioner for Data Protection and Freedom of Information called...

  4. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    And mobile advertising has finally come to the eight-year-old digital giant, as a premium ad buy also renders in mobile users' new feeds if they or their friends have liked a brand. When a deal is claimed by a Facebook user, his or her friends will...

  5. Google +1 Button Coming to Web, Mobile Display Ads

    What we know now is that +1s will appear at the bottom of display ads, showing users the profile photos of friends who have endorsed the ad. A Nielsen study last year found that purchase intent increased four-fold when Facebook users were exposed...