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  1. Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook

    Overall: percent have active Twitter accounts (up from 73 percent in 2012); Facebook has the most followers.percent are on Facebook (up from 66 percent); Facebook has the most fans.percent have a YouTube channel (up from 62 percent).percent have...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The brand may aggregate many fans, friends, and followers on social media. When was the last time you downloaded your Facebook friends as connections? Activity varies, according to the primary objective of the user according to findings shared by...

  3. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Provide interesting content or insider deals and promotions for your social media fans. When asked if brands need to rethink social advertising, Lyon says social commerce does have a way to go, and that brands should perhaps focus on "influence...

  4. Guy Kawasaki Talks Content Marketing, Social & Google+

    In person, you'll see him engaging with fans and taking pictures of those taking pictures of him. Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business.

  5. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    By focusing on excellent customer service and truly valuing your consumers, you make them not only fans of your business, but advocates for it. We love 72 day marriages, we love comment flame wars and we love YouTube videos of people playing...