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  1. Gamification in Marketing: Lessons from the Khan Academy Website

    In 2011, my family and I spent a year in a remote region of South Africa. My kids aren’t particularly math-phobic, but the subject has definitely not been as much fun as Facebooking, watching agonizingly slow-streaming Modern Family episodes on...

  2. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Tell your friends, family, loved ones, the boss. We can no longer precisely track traffic for Google in organic search at the keyword level. As "(not provided)" creeps its way up to 100 percent, so does the lack of our ability to track Google...