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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Expands Promoted Posts Option To ‘Everyone’ – AllFacebookAdmins can now promote a post to "Everyone on Facebook," which includes the people who Like your page and their friends. Facebook Announces Cost-Per-Action Bidding – Marketing...

  2. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Your most engaged and influential users love to be an inside source of new information for their friends and followers by sharing contests, information, or deals with their social networks before other people have heard about them.

  3. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    Media and Entertainment Search – Finding TV shows, movies, music, and games liked, watched, etc.by your friends When I type in a query, such as “friends who have been to Rome, Italy,” Graph Search traverses all of my relationships and those of my...

  4. How to Create a Social Media Editorial Calendar

    If you consider your colleagues, subscribers, prospects, and clients as “friends” – think about the power of a written and organized social media editorial calendar . Today’s editorial calendar takes into account web content, company press releases...

  5. Facebook Gifts App Gets 14 New Retail Partners

    Jeff Petrosillo, senior e-commerce manager at L'Occitane, which sells beauty products from the Provence, said the company has about 550,000 followers on Facebook and is thrilled at the potential for those followers to share its products with their...

  6. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    This is a great way to get your message in front of friends of people who "like" your page. Facebook recommends using horizontal images in your Facebook Ads – photos say more than words to most users – a 100x72 image is perfect – or an image that...

  7. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Millennials are highly-skeptical of brand content and marketing in social media, instead 86 percent of consumers in that group say that user-generated content has more influence on what they buy (Source: Bazaarvoice Study) percent of all online...