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  1. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    They discovered that when Facebook users saw more text only updates from friends in their feed, it made them more likely to share their own updates. So they are now ranking text status updates from pages separately from text status updates that are...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    And what we do in each of these places is read, watch, and listen to the stories our friends, contacts, and influencers share with us. Recognize and reward your influencers, the people who are actively referring their friends and followers to your...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends via email, Facebook, or Twitter. When they achieve milestones, they are invited and encouraged...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Expands Promoted Posts Option To ‘Everyone’ – AllFacebookAdmins can now promote a post to "Everyone on Facebook," which includes the people who Like your page and their friends. Facebook Announces Cost-Per-Action Bidding – Marketing...