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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    After all, whenever someone shares something it can show up on a Facebook page and in the News Feeds of friends. When brands post to Facebook, it's very common, and almost expected at this point, for them to ask for likes, shares, and comments to...

  2. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    They discovered that when Facebook users saw more text only updates from friends in their feed, it made them more likely to share their own updates. So they are now ranking text status updates from pages separately from text status updates that are...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    And what we do in each of these places is read, watch, and listen to the stories our friends, contacts, and influencers share with us. Recognize and reward your influencers, the people who are actively referring their friends and followers to your...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends via email, Facebook, or Twitter. When they achieve milestones, they are invited and encouraged...