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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    When I wasn't searching and shopping on my device, I was checking in on my social media accounts to post photos and wish my friends a happy holiday. Facebook reported that in 2013 its mobile app ads helped drive more than 145 million installs.

  2. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    They discovered that when Facebook users saw more text only updates from friends in their feed, it made them more likely to share their own updates. So they are now ranking text status updates from pages separately from text status updates that are...

  3. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    Those surveyed also said posts from friends on Facebook were the most effective method for learning about new products with a score of 2.73 on a scale of 1 to 5. What it found was a close race in terms of social network adoption amongst Facebook...