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  1. Social Customer Service Secrets to Avoid Negative Search Results

    What do my friends think? Search results beware and be aware, customer service is part two of the social media revolution. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    As illustrated by the six degrees of separation from actor Kevin Bacon phenomenon, you never know who your friend's friends are. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that...

  3. How to Solicit Feedback from Prospects and Customers

    Once you have a dialog going, it's surprisingly easy to turn enemies into friends and pleased customers into passionate evangelists. We hope he's had a great time, but since we haven't received a letter since his second day, we really have no idea.

  4. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    For example, a simple search for "Friends of friends who work at The New York Times" resulted in several results: Through the principle of six degrees of separation, you can find how you may actually have influential reporters or media influencers...

  5. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Since you have no idea what KPIs they use to determine success, you have to judge them on how their friends, fans, and followers interact with them. During the course of human events - well, at least when engaging your community - it becomes...