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  1. The Rise of the User Experience Marketer

    Search marketers have improved their reputation as we’ve all worked to put the dark days of SEO behind us. This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of...

  2. Writing Your Way to the Top of Search and Social Results

    This can turn your quality content into search- and social-friendly content that can be better found in search, whether that searcher is performing a Google search or a Twitter search. Utilize reliable SEO resources that offer free guides, content...

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    As mentioned above, depending on the extent to which SEO has been considered, a given UX state for AJAX or SPA sites may have visible URLs that are different from or invisible to search engines. If budget and resources allow, a comprehensive...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Mobile-friendly sites mean more mobile-friendly search listings to choose from and Google has made it clear that understanding mobile user engagement is key in contributing to SEO success. One thing that we know for sure when it comes to mobile SEO...

  5. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Using the Page Type workflow we've identified a page type, since we're using site search we know they're indexed, and changing search settings to show 100 results and using an SEO browser extension like SEOQuake results can be exported 100 at a time.

  6. SEO for Startups & New Businesses: An 11 Step Plan

    One emerging element of technical SEO is the creation of open data sets or APIs. Making sure you create search-engine friendly code. Many elements are required to do well nowadays need to be built-in to your site and off-site properties, so here is...

  7. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Blogs are Naturally Search-Engine Friendly .and Other SEO Lies For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog for short- and long-term...

  8. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. However, recent moves by search engines have made SEO more difficult than ever. As the number of websites exploded, the search...

  9. Conquering Content Marketing, Step 3: Facing the 'Fans'

    This way your SEO will benefit from the links and social mentions. For SEO, Lisa can use the British Outfitters website as the campaign hub, with numerous spokes of consumer engagement meant to generate more traffic to the site Contest details...