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  1. Dealing With Onsite Duplicate Content Issues

    The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Use a "rel=canonical" Tag: Using a "rel=canonical" tag tells search engines which version of the page you want the search engine to...

  2. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    This is useful for SPA and AJAX sites in that a search-engine-friendly, sharable and bookmarkable URL can be shown to the client while the JavaScript and URL fragments chug away in the background. Client-side JavaScript is great for making...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). The key takeaway for search marketers is that single phrases are rarely typed...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Making sure you create search-engine friendly code. I often tell clients that local is the "back door" into competitive search results pages. Search engines are geo-locating results more and more – not just the local results block but the core web...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    How to Architect Search-Engine Friendly Blogs Blogs are Naturally Search-Engine Friendly .and Other SEO Lies Blogs are naturally search-engine friendly. For example, since blog software was first invented, I have heard many search engine...

  6. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Nuggets of information are vital to effective optimization and management of a search engine friendly website that will deliver results. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you...

  7. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. When the actual content is created there will need to be an element of technical optimization by way of...

  8. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Search Engine Watch (SEW) interviewed Stephen Bach (SB), the head of Business Development at NDN. These feature responsive (mobile-friendly) design along with display opportunities for advertisers. But digital marketers can be forgiven if they aren...

  9. 6 Essential Elements for Mobile SEO Success in 2014

    To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study performed by Nielsen on behalf of Google found that 74 percent of mobile users utilize a search engine during their purchase process...

  10. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Editor's note: This column originally was published on March 12, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. As smartphone and tablet adoption rapidly increases, so does the importance of...