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  1. Driving Consumer Insights With Mobile Analytics

    So if there's a problem that's going to happen before the app crashes you can say "let's throw a more friendly error and slowly direct users somewhere else. On the web analytics side the web measurement model is really centered around things like...

  2. The Content Marketing Elephant & the Enterprise

    Most creative teams despise being hemmed in by what they interpret to be design limitations for making content search engine friendly. For the sake of discussion, let's presume that the organic search team initiates building a content marketing...

  3. The Synergy & Benefits of Optimizing Content as You Write

    Content is published that isn't search engine friendly with errors that can be easily penalized by Google. The result is great content that is SEO friendly that allows you to maximize results from search (search rankings, traffic, conversions, and...

  4. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.

  5. DON'T PANIC: Google's Insanely Complicated Douglas Adams Interactive Doodle

    Today's interactive Google Doodle featuring the famous words "DON'T PANIC" (in large, friendly letters on the cover) is in tribute to "The Hitchhiker's Guide to the Galaxy" and author Douglas Adams, who was born on this date in 1952.

  6. Search Marketing Integration Starts With Your Sales Team

    But those that are, will have knowledge, experience and unique perspectives that can enrich your internal search marketing integration (SMI) efforts by weaving search engine optimization (SEO) techniques into their day-to-day work.

  7. Online Newsrooms Grow Up, Go Social, Get Optimized

    It’s also important to make sure the online newsroom solution is SEO-friendly so that search engines can index the content and see the links to important pages on the site," she noted. The 2013 newsroom report “How the World’s Top 100 Brands Are...

  8. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    I was actually in the “K”s looking for the Koo Koo Bear Kids catalog to search for holiday gifts for my niece and nephew when the King Arthur Flour catalog cover caught my eye. The Video tab in the Google Catalog dashboard allows publishers to...