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  1. Dealing With Onsite Duplicate Content Issues

    The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Use a "rel=canonical" Tag: Using a "rel=canonical" tag tells search engines which version of the page you want the search engine to...

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you see a high bounce rate for organic search visitors, then what they're searching for is not consistent with what they're finding on your website. It's important to distinguish the bounce rate for organic visitors from other visitor types (i.e...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. Sales and Service Secrets to Avoid Negative Search Results If you think about it, everyone is selling, whether you’re a search marketer, yoga studio...

  4. Google Informs Webmasters of Faulty Redirects for Mobile Users

    It’s no secret Google is pushing for sites to be more mobile-friendly. Google warns against this, and in June, it announced it would start sending messages to mobile users for English search results in the U.S.when faulty redirects were detected to...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    This is useful for SPA and AJAX sites in that a search-engine-friendly, sharable and bookmarkable URL can be shown to the client while the JavaScript and URL fragments chug away in the background. Client-side JavaScript is great for making...

  6. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). Undoubtedly, advertisers who are more thorough in targeting search refinements...

  7. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Mobile-friendly sites mean more mobile-friendly search listings to choose from and Google has made it clear that understanding mobile user engagement is key in contributing to SEO success. The amount of information streaming in about mobile search...

  8. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Have you tailored your mobile search ad copy to be as mobile-friendly as possible, and are you taking advantage of all the unique features of paid search mobile platforms? Even though there was an almost unanimous consensus on the cross-screen...