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  1. Writing Your Way to the Top of Search and Social Results

    This can turn your quality content into search- and social-friendly content that can be better found in search, whether that searcher is performing a Google search or a Twitter search. Search and social media writing - we’ve come a long way in the...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Provide useful user information in a search friendly format Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important for...

  3. Dealing With Onsite Duplicate Content Issues

    The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Use a "rel=canonical" Tag: Using a "rel=canonical" tag tells search engines which version of the page you want the search engine to...

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you see a high bounce rate for organic search visitors, then what they're searching for is not consistent with what they're finding on your website. It's important to distinguish the bounce rate for organic visitors from other visitor types (i.e...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. Sales and Service Secrets to Avoid Negative Search Results If you think about it, everyone is selling, whether you’re a search marketer, yoga studio...

  6. Google Informs Webmasters of Faulty Redirects for Mobile Users

    It’s no secret Google is pushing for sites to be more mobile-friendly. Google warns against this, and in June, it announced it would start sending messages to mobile users for English search results in the U.S.when faulty redirects were detected to...

  7. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    This is useful for SPA and AJAX sites in that a search-engine-friendly, sharable and bookmarkable URL can be shown to the client while the JavaScript and URL fragments chug away in the background. Client-side JavaScript is great for making...

  8. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). Undoubtedly, advertisers who are more thorough in targeting search refinements...