Artistic influence needs to be balanced with search engine friendly structure. Build friendly URLs and a friendly URL structure so search engines know what your page is about. Go overboard on "optimization" and your site may even get flagged as...
Compound anchors: These are combinations of anchors (e.g.blue widgets from Search Engine Watch", which combines money and brand anchors). Search Engine Watch", "searchenginewatch.com") All of the following tools are user-friendly and make getting a...
The people who use search engines and social are the same people. Yet, many people are still trying to figure out exactly how social plays into their search strategy. People seek answers, content, and conversation in both search engines and social...
So if there's a problem that's going to happen before the app crashes you can say "let's throw a more friendly error and slowly direct users somewhere else. On the web analytics side the web measurement model is really centered around things like...
Most creative teams despise being hemmed in by what they interpret to be design limitations for making content search engine friendly. For the sake of discussion, let's presume that the organic search team initiates building a content marketing...
In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion (and cultural) trends. Google’s search volumes for 2012 confirm the same popularity for “colorblock dress.
Prospecting: what it is and ways to do it, such as using advanced search queries or tools Friendly competition can be a lot of fun, and when done inconsistency can create an unexpected but welcome break to the monotony of the team's typical workflow.
Content is published that isn't search engine friendly with errors that can be easily penalized by Google. The result is great content that is SEO friendly that allows you to maximize results from search (search rankings, traffic, conversions, and...
Another great execution of shopping-friendly content is on the Overstock.com buying guides section (Overstock.com/guides). Keyword research can help you identify what terms your audience is using when they search, from the research stage to the buy.
A mobile search for pizza in the middle of the day should compel a different ad than a late p.m.search from home. Its impact on mobile and local search was the focal point – following my last column, and leading up to SES New York where it will...
I don't have to tell you which role has been cast to Microsoft in this search Lifetime movie. The purpose of the Scroogled campaign isn't to convince you Microsoft is the better search and email alternative.
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.
Today's interactive Google Doodle featuring the famous words "DON'T PANIC" (in large, friendly letters on the cover) is in tribute to "The Hitchhiker's Guide to the Galaxy" and author Douglas Adams, who was born on this date in 1952.
But those that are, will have knowledge, experience and unique perspectives that can enrich your internal search marketing integration (SMI) efforts by weaving search engine optimization (SEO) techniques into their day-to-day work.
Day of Training: Our sister site ClickZ provides training on topics ranging from content marketing, to building a search engine friendly website, to advanced keyword research and management, and email marketing.
The search landing page has even more work to do in that it has appeal to the site visitor but also be SEO friendly. In the age of big data and analytics, it can be easy to forget that your campaign is ultimately only as good as your creative.
Step 2: Permalink Settings - Search Engine Friendly URLs You can configure search engine friendly URLs (SEF URLs) by selecting the Custom Structure option and adding the following parameter in the text box.
It’s also important to make sure the online newsroom solution is SEO-friendly so that search engines can index the content and see the links to important pages on the site," she noted. The 2013 newsroom report “How the World’s Top 100 Brands Are...
With the introduction of Windows 8 and touchscreen-friendly laptops, the tablet and laptop segments are losing their distinction. See how people search and move from device to device until they convert.
I was actually in the “K”s looking for the Koo Koo Bear Kids catalog to search for holiday gifts for my niece and nephew when the King Arthur Flour catalog cover caught my eye. The Video tab in the Google Catalog dashboard allows publishers to...
