Rich snippets provide the user with only the important I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it”
They want to go beyond being a search engine returning relevant websites and become an information provider, social tool, and really, world changer. I’ve had great experiences involving local link building throughout campaigns, gaining traction...
He cautioned that some consumers just don't just engage in email, but instead they're on social, mobile, search, on your website, etc. Most brands do not have huge teams of people working on email; rather, it's usually two or three people in a...
I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. We narrowed our focus on to paid search traffic and the report now looks like this: For this example, we are analyzing paid search traffic.
The purpose of the content on your website should be to inform your reader, rather than to attract search engines. Here are five steps you can implement to avoid this scenario, and create a website that both your customers and search engines will...
I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it. You can see we also have breadcrumbs in search results in Bing organic...
Taking cues from the Bing for iPad search app and borrowing from the tiled, "Metro" theme of Windows 8, Bing announced they would take search away from 10 blue links and make it visually and hand-gesture friendly.
Search engines practice good pagination practices as well, so take a page (or a post, if you will) out of Google's playbook. Here are some solid examples of SEO-friendly pagination (multiple, numbered hyperlinks means fewer clicks to reach older...
The good news is search ad providers are acting to give advertisers the tools to remain profitable despite this disparity in performance. Aside from creating mobile-friendly websites and targeting ads with mobile-friendly assets, you can't force...
Artistic influence needs to be balanced with search engine friendly structure. Build friendly URLs and a friendly URL structure so search engines know what your page is about. Go overboard on "optimization" and your site may even get flagged as...
Compound anchors: These are combinations of anchors (e.g.blue widgets from Search Engine Watch", which combines money and brand anchors). Search Engine Watch", "searchenginewatch.com") All of the following tools are user-friendly and make getting a...
The people who use search engines and social are the same people. Yet, many people are still trying to figure out exactly how social plays into their search strategy. People seek answers, content, and conversation in both search engines and social...
So if there's a problem that's going to happen before the app crashes you can say "let's throw a more friendly error and slowly direct users somewhere else. On the web analytics side the web measurement model is really centered around things like...
Most creative teams despise being hemmed in by what they interpret to be design limitations for making content search engine friendly. For the sake of discussion, let's presume that the organic search team initiates building a content marketing...
In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion (and cultural) trends. Google’s search volumes for 2012 confirm the same popularity for “colorblock dress.
Prospecting: what it is and ways to do it, such as using advanced search queries or tools Friendly competition can be a lot of fun, and when done inconsistency can create an unexpected but welcome break to the monotony of the team's typical workflow.
Content is published that isn't search engine friendly with errors that can be easily penalized by Google. The result is great content that is SEO friendly that allows you to maximize results from search (search rankings, traffic, conversions, and...
Another great execution of shopping-friendly content is on the Overstock.com buying guides section (Overstock.com/guides). Keyword research can help you identify what terms your audience is using when they search, from the research stage to the buy.
A mobile search for pizza in the middle of the day should compel a different ad than a late p.m.search from home. Its impact on mobile and local search was the focal point – following my last column, and leading up to SES New York where it will...
I don't have to tell you which role has been cast to Microsoft in this search Lifetime movie. The purpose of the Scroogled campaign isn't to convince you Microsoft is the better search and email alternative.
