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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    He cautioned that some consumers just don't just engage in email, but instead they're on social, mobile, search, on your website, etc. Most brands do not have huge teams of people working on email; rather, it's usually two or three people in a...

  2. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. We narrowed our focus on to paid search traffic and the report now looks like this: For this example, we are analyzing paid search traffic.

  3. Driving Consumer Insights With Mobile Analytics

    So if there's a problem that's going to happen before the app crashes you can say "let's throw a more friendly error and slowly direct users somewhere else. On the web analytics side the web measurement model is really centered around things like...

  4. The Content Marketing Elephant & the Enterprise

    Most creative teams despise being hemmed in by what they interpret to be design limitations for making content search engine friendly. For the sake of discussion, let's presume that the organic search team initiates building a content marketing...

  5. The Synergy & Benefits of Optimizing Content as You Write

    Content is published that isn't search engine friendly with errors that can be easily penalized by Google. The result is great content that is SEO friendly that allows you to maximize results from search (search rankings, traffic, conversions, and...