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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Have you tailored your mobile search ad copy to be as mobile-friendly as possible, and are you taking advantage of all the unique features of paid search mobile platforms? This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    However, recent moves by search engines have made SEO more difficult than ever. Nuggets of information are vital to effective optimization and management of a search engine friendly website that will deliver results.

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get off the phone. Engage with them on an individual level: Strike up a friendly conversation with a few...

  4. 6 Essential Elements for Mobile SEO Success in 2014

    To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study performed by Nielsen on behalf of Google found that 74 percent of mobile users utilize a search engine during their purchase process...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Are we active on the social networks that matter to the search engines? Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search.

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    In order to maximize profits, marketers must understand the power of prime shelf space on the search results page, says Lawson. Marketing is still viewed in an old-world way: as an expense, not an investment," said Matt Lawson, Director of Search...

  7. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    The purpose of the Scroogled campaign isn't to convince you Microsoft is the better search and email alternative. However, its recent campaign may just be the worst yet. I don't have to tell you which role has been cast to Microsoft in this search...

  8. Search Marketing Integration Starts With Your Sales Team

    What was the competition showcasing at them most recent tradeshow? But those that are, will have knowledge, experience and unique perspectives that can enrich your internal search marketing integration (SMI) efforts by weaving search engine...