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  1. Writing Your Way to the Top of Search and Social Results

    We are writing for the attention deficit mobile user and the desktop power researcher. Think about the mobile use and have a visual slideshow version But quality content of 400 words is about what today’s social and mobile readers really have time...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. Revenue-Boosting Mobile Campaign Elements for Local

  3. Social Customer Service Secrets to Avoid Negative Search Results

    The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready. And with that comes a new expectation - your business better be operating with a real-time mentality that is...

  4. Google Informs Webmasters of Faulty Redirects for Mobile Users

    It’s no secret Google is pushing for sites to be more mobile-friendly. And that doesn’t always mean "just go mobile. There are technical considerations when implementing mobile solutions that can mean the difference between merely being accessibile...

  5. How to Create a Social Media Friendly Landing Page

    A mobile friendly landing page isn't just about how it looks on a small screen. Considerations for the Mobile Audience Does your landing page fit the needs of mobile engagers? Don't require mobile users to type several text boxes of information.

  6. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Mobile-friendly sites mean more mobile-friendly search listings to choose from and Google has made it clear that understanding mobile user engagement is key in contributing to SEO success. The amount of information streaming in about mobile search...

  7. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Have you tailored your mobile search ad copy to be as mobile-friendly as possible, and are you taking advantage of all the unique features of paid search mobile platforms? Most online advertisers know that mobile-specific experiences are important...

  8. The Smart Way to Optimize Your Amazon Sales Strategy

    If your own website isn’t mobile friendly or converting mobile visitors very well, you could consider sending them to Amazon instead. Mobile Media Buying Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a...