Artistic influence needs to be balanced with search engine friendly structure. Build friendly URLs and a friendly URL structure so search engines know what your page is about. These factors include modern design and content, usability and...
All of the following tools are user-friendly and make getting a list of your link data quite straightforward: Boy, do I love link data. I love generating a list of backlinks and digging through them to get an idea of what a client has so that I can...
Their user-friendly interface makes it very easy to create, promote, and manage an event. The poster mentioned his desire to assist nonprofits with their marketing once he retired. Although I admire his intentions, I would encourage him (and you...
Everything from the power to write content that is "human friendly" on a corporate blog, to promoting content to followers/influencers so that you can earn the "buzz" and – yes – generate some natural links to the website and what impact all of...
So if there's a problem that's going to happen before the app crashes you can say "let's throw a more friendly error and slowly direct users somewhere else. And hopefully your company has at least started to build out a mobile strategy to provide a...
Schmidt, who is a confidant of President Obama, a man with whom he has exchanged friendly nods since 2007, didn't want to get political about it though. Google Executive Chairman Eric Schmidt took some time out of his busy schedule this weekend to...
Most creative teams despise being hemmed in by what they interpret to be design limitations for making content search engine friendly. The story of the blind men and the elephant is a widely known Indian parable that was brought to Europe in the...
For next fashion season, take Pantone’s listed colors and translate them into consumer friendly terms. In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion (and cultural) trends.
Friendly competition can be a lot of fun, and when done inconsistency can create an unexpected but welcome break to the monotony of the team's typical workflow. It's a scary thought, knowing you're incapable of monitoring each and every detail of...
Content is published that isn't search engine friendly with errors that can be easily penalized by Google. The result is great content that is SEO friendly that allows you to maximize results from search (search rankings, traffic, conversions, and...
Another great execution of shopping-friendly content is on the Overstock.com buying guides section (Overstock.com/guides). Ecommerce businesses are focused on the sale, and spend much of their time thinking in terms of measurable ROI and how to...
He argues that Sitelink Ad Extensions is an SMB-friendly inclusion. Its impact on mobile and local search was the focal point – following my last column, and leading up to SES New York where it will surely come up.
Maybe you're the landscaping company that only uses green-friendly or recyclable products. However, its recent campaign may just be the worst yet. You've probably seen it. Actually, Microsoft has gone out of its way to make sure you've seen it.
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.
Today's interactive Google Doodle featuring the famous words "DON'T PANIC" (in large, friendly letters on the cover) is in tribute to "The Hitchhiker's Guide to the Galaxy" and author Douglas Adams, who was born on this date in 1952.
We all have a network of friends and colleagues, but those friendly salespeople are the typical extroverted social butterflies, and naturally have a much larger network. Buyers are no longer interested in speaking with “always be closing...
Day of Training: Our sister site ClickZ provides training on topics ranging from content marketing, to building a search engine friendly website, to advanced keyword research and management, and email marketing.
The search landing page has even more work to do in that it has appeal to the site visitor but also be SEO friendly. In the age of big data and analytics, it can be easy to forget that your campaign is ultimately only as good as your creative.
When users are searching on mobile devices, Google will show a mobile icon indicating to the searcher that those sites are mobile friendly. Step 2: Permalink Settings - Search Engine Friendly URLs However, out of the box, WordPress is not as SEO...
Creating a data-friendly culture, one where people are excited by numbers and don't fear them, takes serious work. My name is Lisa Barone and for years I ignored analytics. I'm a content person. I deal with words and encouraging people to share...
