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  1. 5 AdWords Optimization Checkpoints You May Be Missing

    If not, develop a plan for mobile ad copy and include it with a mobile-friendly landing page. Some of these are not so obvious because they tend to be buried in the account or set up at an earlier in time with account creation.

  2. Stoxx leads the way with value-focused smart-beta service

    Giulio Alfinito, Deutsche Bank's head of investor equity products for Europe, says he appreciates Stoxx for its user-friendly development of existing themes. Index provider wins the 2014 award for index innovation in Europe

  3. Writing Your Way to the Top of Search and Social Results

    This can turn your quality content into search- and social-friendly content that can be better found in search, whether that searcher is performing a Google search or a Twitter search. Search and social media writing - we’ve come a long way in the...

  4. Secret Sauce LoMo Tips for More PPC Sales

    Provide useful user information in a search friendly format Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important for...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    And with that comes a new expectation - your business better be operating with a real-time mentality that is social-media-friendly. Search results beware and be aware, customer service is part two of the social media revolution.

  6. Google Informs Webmasters of Faulty Redirects for Mobile Users

    It’s no secret Google is pushing for sites to be more mobile-friendly. And that doesn’t always mean "just go mobile. There are technical considerations when implementing mobile solutions that can mean the difference between merely being accessibile...

  7. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Client-side JavaScript is great for making innovative and user-friendly web sites. This is useful for SPA and AJAX sites in that a search-engine-friendly, sharable and bookmarkable URL can be shown to the client while the JavaScript and URL...

  8. How to Create a Social Media Friendly Landing Page

    At the very least, consider creating a social media friendly landing page that presents one simple decision. A mobile friendly landing page isn't just about how it looks on a small screen. Community managers can create great little posts that...