My friend Erika Napoletano talks about "The Power of Unpopular", saying if you aren't polarizing opinion with your content, you need to rethink your position. His answer: write "awesome frickin' content"!
For some insights on those questions, as well as how to attain search and social synergy, I interviewed my friend Rob Garner, former VP of strategy at iCrossing, member of the board of directors and vice president at SEMPO, and author of "Search t...
An old joke that I first heard from my friend and colleague Ann Convery: A friend with weight problems just had a heart attack An elderly gentleman is rocking on the porch in the evening, next to his dog, who's lying down beside him and howling...
Schottmuller said jQuery is your friend. You don't turn off customers with a bad mobile site and lose them to a competitor. These tips, tools, and code tricks to enhance the mobile user experience and drive more conversions.
John Lee, Clix Marketing and SEW contributor, spoke on A Friend of a Friend: PPC for Facebook. During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote:
Marie scopes out a few potential dresses for her friend’s engagement party. In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion (and cultural) trends.
For example, you might hear about a restaurant from a friend, but only make the reservation after seeing a string of positive reviews on Yelp. Self-reported data is collected when a website/company asks a user any iteration of "How did you hear...
Segmentation is Your Friend! Do you consider the metric good or bad? Your answer should truthfully be, "it depends. What is a Bounce? What is Bounce Rate? A bounce, by definition, is a visitor who arrives on your site, views one page, and...
On March 26, which happens to be my late father’s birthday, I will have the fortune to present on a SEO Diagnostics panel at SES New York together with RKG’s Adam Audette and Moderated by my friend and fellow SEMPO board member, Nordic eMarketing...
EE: You could screw it up just like you would screw up any friendship: by being a bad friend. EE: How would you make a friend? If you'll be at SES New York next week, you'll notice that there's a session called Screw Link Building, It's Called...
Much like you'd ask a friend "what's the weather in Seattle? Long-tail keywords became accepted as a fantastic way to gain search traffic a few years ago. Rankings were easier to attain, competition was lower, and it was comparatively easier to...
Try' is Your Friend When Yoda encourages Luke Skywalker to persist in his attempt to lift his ship out of the swamp in "The Empire Strikes Back", Luke shrugs his reluctant acquiescence: "All right, I’ll give it a try.
Compliance has a new friend. As I wrote in my web analytics 2012 year in review, tag management is primed for a blowout year in 2013. Tag management systems have matured and now offer a wealth of new tracking capabilities beyond basic functionality...
Take for example a mobile user who shares content from a mobile site with a friend on Facebook who then accesses that content using a desktop, which results in that user viewing a stripped down mobile site on their desktop.
Now when you search for the name of a friend or family member, and you have their address saved, their address will appear on the map. Google Maps for iPhone has been updated with new local search icons to help you more quickly find restaurants...
Page and Brin ran the company from a friend’s garage for six months, so they know that a good idea is more powerful than lots of funding and huge a staff. But unlike most other media that will run your ad as long as your checks clear and you don’t...
Consult a friend or colleague whom has been through the process of rebranding and redesign in the past. The number one goal to you is providing top-notch customer service coupled with an extremely sellable service you can be proud of.
According to Mike Proulx, the Internet has become TV’s best friend. The Internet didn’t kill TV! Proulx will be the opening keynote speaker at SES New York 2013. The leading event for experienced marketing and advertising professionals will take...
A top tip: Deferral is your friend – a front-end optimization technique that delays the execution of non-critical scripts until the rest of the page has loaded and rendered on the browser. Looking for 18 simple local and social search strategies...
Open up your mind about how retargeting and third party audience modeling matters to community managers and content marketing and build new key performance indicators (KPIs) for measuring social media efforts, including “friend leads” and conversion.
