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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She planned on meeting a friend for a quick bite to eat and a movie. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her boss' boss, Holly Spaulding on an urgent weekend phone call.

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    But if you ask my good friend, Adelle Robello, who's CEO of Buyer Persona Institute, she'll say the only way is to talk to customers. "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form...

  3. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Take for example a mobile user who shares content from a mobile site with a friend on Facebook who then accesses that content using a desktop, which results in that user viewing a stripped down mobile site on their desktop.

  4. How to Plan Effectively for Content Marketing in 2014

    Twitter needs to be your best friend. Further, the relevance of high quality and frequent content around market position is critical. With 2014 just a few days away, and more brands and businesses embracing content marketing, you may be worried...