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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Just like your Mom told you, you have to be a friend in order to make friends. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to advertisers with at least 1...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    As an example, I recently sat down with a friend who was searching Google for a used Mercedes Benz SUV. Although my friend didn't find what he was looking for (more on that later), he did end up clicking on the ad of a local dealer whose ads...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She planned on meeting a friend for a quick bite to eat and a movie. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her boss' boss, Holly Spaulding on an urgent weekend phone call.