You want to be their friend but not an egotistical maniac. A discipline based purely on aggressive, pushy, cold conversion. In some sales environments that may not be far from the truth, but if you've met a truly gifted sales person, then you know...
Support Areas Are Your Friend How can you identify trustworthy themes and plugins? There are a few telltale signs. Here are some ways you can identify trustworthy themes and plugins so you can be rest assured the code is of good quality and, more...
So what do you think – are Facebook hashtags friend or foe? Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook status update.
These users may now be likely to find out more about the brand from their friend. Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search...
Buffer: You’re new twitter content strategy friend! Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. When SEOmoz announced the rebranding move to just “Moz...
Hashtags are your friend: Hashtags are highly trackable, allowing you to accurately track the ROI of your marketing campaign efforts. Adoption of the mobile service that lets you capture and share short looping videos has grown rapidly over the...
If you want to show a friend a funny video on YouTube, are you more likely to gather around your laptop or pass around your tablet? Advertisers who have felt the pain of lower ROI are left wondering, "Are enhanced campaigns going to help me win in...
August 2012: Bing added Facebook Friend Tagging to search, Quora, and Facebook photo search Bing has again expanded features for its Social Sidebar. Bing announced the ability to comment on Facebook directly from the Bing Social Sidebar.
You can easily see this displayed in the SERPs when the listing includes "liked by {friend name here}". I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could barely find yourself.
My friend Erika Napoletano talks about "The Power of Unpopular", saying if you aren't polarizing opinion with your content, you need to rethink your position. His answer: write "awesome frickin' content"!
For some insights on those questions, as well as how to attain search and social synergy, I interviewed my friend Rob Garner, former VP of strategy at iCrossing, member of the board of directors and vice president at SEMPO, and author of "Search t...
An old joke that I first heard from my friend and colleague Ann Convery: A friend with weight problems just had a heart attack An elderly gentleman is rocking on the porch in the evening, next to his dog, who's lying down beside him and howling...
Schottmuller said jQuery is your friend. You don't turn off customers with a bad mobile site and lose them to a competitor. These tips, tools, and code tricks to enhance the mobile user experience and drive more conversions.
John Lee, Clix Marketing and SEW contributor, spoke on A Friend of a Friend: PPC for Facebook. During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote:
Marie scopes out a few potential dresses for her friend’s engagement party. In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion (and cultural) trends.
For example, you might hear about a restaurant from a friend, but only make the reservation after seeing a string of positive reviews on Yelp. Self-reported data is collected when a website/company asks a user any iteration of "How did you hear...
Segmentation is Your Friend! Do you consider the metric good or bad? Your answer should truthfully be, "it depends. What is a Bounce? What is Bounce Rate? A bounce, by definition, is a visitor who arrives on your site, views one page, and...
On March 26, which happens to be my late father’s birthday, I will have the fortune to present on a SEO Diagnostics panel at SES New York together with RKG’s Adam Audette and Moderated by my friend and fellow SEMPO board member, Nordic eMarketing...
EE: You could screw it up just like you would screw up any friendship: by being a bad friend. EE: How would you make a friend? If you'll be at SES New York next week, you'll notice that there's a session called Screw Link Building, It's Called...
Much like you'd ask a friend "what's the weather in Seattle? Long-tail keywords became accepted as a fantastic way to gain search traffic a few years ago. Rankings were easier to attain, competition was lower, and it was comparatively easier to...
