SEO News

Friday Holiday Shopping

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  1. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    According to IBM’s 2013 Holiday Benchmark report, the sun is barely up when Black Friday shopping hits its peak around 6 a.m. And so the Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers...

  2. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    With the holiday retail season officially kicking off in about a week, online data shows piqued interest in starting the shopping season as soon as possible. Adobe forecast mobile shopping will rise 40 percent this holiday season, according to data...

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    With holiday shopping looming, retailers continue to look for what will give them the edge during the 2013 shortened holiday season. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores...

  4. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Launch Comparison Shopping & Alternative Channels: We have found that comparison shopping engines can provide additional leverage throughout the year as well as the holiday season. Determine Your Seasonal Offers: By now you should know what worked...

  5. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Black Friday and Cyber Monday, often looked at by holiday enthusiasts as the official start of the retail holiday season, results in a great deal of advertising. By analyzing the percentage of the budgets that these holiday-esque retailers are...

  6. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Sales were on target with most of the Holiday predictions for 2012 with increased YOY revenue of 15 percent on Black Friday and 19 percent on Cyber Monday. Those decisions were made by advertisers earlier in the year when they saw such an increase...