Signs of fresh content It's astonishing how often a potential client contacts me about link building for their site, only to discover their site isn't anywhere near link worthy. Don't get me wrong, I'm always confident in my ability to build links.
Time Decay: The longer a piece of content is up, the less valuable it becomes, so fresh content that drives new and repeated interaction is important. When it comes to your efforts as a marketer, hopefully you have a clear understanding of your...
Keep Social Ad Creative Fresh Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise on social advertising ROI with SES participants.
For example, if you provide fresh healthy vegan meals anywhere in the U.S.one of your keywords would likely be the exact match term [vegan meals]. You might be tempted to boost your CTR by writing a more attractive and attention-getting ad: "Fresh...
Provide a Game Plan give them a fresh background and profile image – and show them who they should be following, how to find other people to follow, how to use Twitter search and other tools, and help them get their feet wet so they feel...
Keep your company’s online newsroom Twitter-friendly and up to date with fresh content. Journalists, move over. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing.
A blog is one of the best ways to generate fresh content for search engines and keep traffic coming to your site. Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc).
Federal Trade Commission (FTC) is on the brink of launching a fresh antitrust probe into Google, over alleged misconduct over how it handles its display advertising business, Reuters reported. The U.S.
Stay Fresh, Stay Relevant To Customers and Search Engines This helpful guide for the fashionista is also fresh content for the search engines. Bloomingdale's is a leader in fashion in the brick and mortar world.
Send Fresh Flowers With more than $2.3 billion forecast to be spent on flowers for Mother's Day 2013, the competition is fierce. So which retailer did the best job this year of writing solid PPC ad copy and customizing their sitelink extensions to...
He explains the benefits, such as fresh content and user engagement. The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding SEOs, and still proves to be a great...
You may not see a lot of activity on the page, but it's important to keep it fresh. The poster mentioned his desire to assist nonprofits with their marketing once he retired. Although I admire his intentions, I would encourage him (and you) to act...
Having fresh web pages with the most up-to-date information is imperative. Consumers are making more of their purchasing decisions on mobile devices – whether on a smartphone or tablet – in addition to making it one of their primary channels to...
The challenge site's home page offers other reasons to choose Bing, including their "smart and always fresh" home page, video previews and translation service. As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a...
Fresh = awesome! A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners reinforcing similar...
Creating fresh content that is insightful, entertaining, or informational is important. There's been a lot of talk about quality content in the SEO world for the past couple of years. We do our best to be mindful of Google's Content Quality...
Hollywood is a great example of taking a core concept and coming up with fresh and interesting versions; take a look at this funny yet insightful infographic put together by Patrick Garvin for the Boston Globe:
Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. But what does Google have to offer on the subject?
Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own agencies, or to promote our clients. Posting queries in this way can bring you fresh insights as well as some fantastic stories to share.
I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and tweets, many organizations hadn't seen the news or when they did had not remembered that they had scheduled content, or...
