Identify the questions most frequently asked, and even those less frequently asked, to present answers in a logical, meaningful way. Eighty percent of shoppers will research online before making a purchase according to Google.
Sales and customer service departments expose important prospect and customer challenges, frequently asked questions, and business needs (and use cases), which in turn might be leveraged for new content marketing assets.
If you aren’t sure what to shoot, then give a tour of your store, tell the story of how your business got started, or answer your most frequently asked questions. But you’d be surprised how many marketers who are using Facebook or Twitter still...
Some of my favorite Q&A-driven topic discovery operators are: most asked questions" + [keyword/topic/niche] top questions" + [keyword/topic] frequently asked questions" + [keyword/topic/niche] Finally, speaking of search engines, you can get even...
Just checking for commonly asked questions that customer service and sales people hear can be a rich source of blogging ideas. Web analytics can reveal questions people most often use on Google that send them to the company website.
As a result, some of the most common questions emerging were: As digital marketers, we’re frequently reminded magic formulas don’t really exist. And honestly, many have even asked, “why are we doing this again?
Track long tail search terms that are frequently asked questions in your industry – use Google Alerts, Twitter Search, and inboxq.com. Start developing content and sharing ideas through social channels that address industry insider knowledge...
It’s probably one of the most frequently asked questions by companies that want to improve their organic program. Here are a few tools that help answer the questions that may be keeping you (or your client or boss) up at night.
To protect the information, this feature is only available after the person confirms his or her password and answers appropriate security questions. As we move into the era of the Open Graph and apps that autopost your activities, users are raising...
Specific to +1, Google's PR team answered some of my questions in Jonathan Allen's Google +1 coverage: While we're rightfully fascinated with the implications of social media, we still live in a time where relationships are most frequently created...
Frequently asked questions, however, can address questions that your audience may have about your particular products and/or services. Your blog is a wonderful opportunity for you to create helpful/resourceful (linkable) content that answers...
If you think the answers to these questions are a matter of common sense, think again. Well, Watts has been conducting experiments on many of the questions that marketers would like answered -- even tough ones like:
Example: "Traffic to our customer help portal increased significantly after the addition of several articles that covered iPhone 4 frequently asked questions. Use ISP data to support general statements and cut off inevitable "why" questions.
Though it helps us quickly and efficiently get answers to our questions, is search actually making us any smarter? Answers are our goal, but they inevitably lead to more questions. Before the Internet, we were stopped dead in our tracks time and...
But these questions are asked less frequently than you'd think. Ask difficult questions. Ask questions like, "How are things going? One of the biggest problems facing digital marketing organizations is burnout.
One of the questions that I'm frequently asked is: "What will be the top stories at the event? I've been out talking to journalists and bloggers about SES New York 2010, which gets underway the week of March 22nd.
To no one's surprise, questions about designer jean brands were the most frequently asked by females (83% female, 17% male). Female teens under 18 asked most of the questions in this category.of both boys and girls ask where stores are and the cost...
Having many streams of Web site traffic from other sites in which you've syndicated to will bring visitors who will leave comments, ask questions, share their thoughts, and provide feedback. This feed format is used to distribute frequently...
Strategic effectiveness and search marketing profitability impact are much more appropriate questions. Then ask them to share lunch or coffee or a phone call to have a conversation about questions and enable deeper mutual understanding.
Key Word Search - Users typing in a specific word or phrase, like "refinancing" are directed to all the questions that have been asked, or discussions taking place on Zillow Advice around that word or phrase.
