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  1. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Earlier this week, the comScore Video Metrix service released data showing that 182 million U.S. Hulu delivered the highest frequency of video ads to its viewers with an average of 65, while Google sites delivered an average of 20 ads per viewer.

  2. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    Today comScore released the latest data from its Video Metrix service, which shows that 188 million U.S. Video Metrix data prompted comScore to advise “caution” when interpreting even month-over-month trends let alone year-over-year trends.

  3. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    Online Video Rankings for July 2012, which comScore Media Metrix announced on Friday. By comparison, the July 2012 YouTube partner data from comScore Video Metrix revealed that video music channel VEVO drew 43.9 million viewers, while gaming...

  4. YouTube Still Top Online Video Site, but Battle for #2 Gets Intense

    The comScore Video Metrix service today reported that 175 million U.S. Hulu delivered the highest frequency of video ads to its viewers with an average of 27.5 over the course of the month. Internet users watched online video content in September...

  5. comScore Launches Video Metrix 2.0 to Measure Evolving Online Video Landscape

    This afternoon, comScore announced the introduction of Video Metrix 2.0, the next generation of comScore's online video measurement service. At the same time it was announcing Video Metrix 2.0, comScore also shared the latest stats on the top video...