SEO News

Frequency Capping

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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Though remarketing pays dividends, it's important to respect users with careful frequency capping and respect dollars by tracking real incrementality. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more...

  2. Google Display Network Remarketing: Convert The Prodigal Shopper

    Mess around with the different types of lists, sites where you are displaying ads, keywords, member duration, frequency capping, ad layout, etc. Ninety-five percent of online browsing is spent on content, with the remaining 5 percent relegated to...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    There is no reach and frequency capping for RLSA. Remarketing lists for search ads (RLSA) was in beta since July 2012 and is now open to all advertisers worldwide. It allows advertisers to reach people in the search results page with a text ad...

  4. Unified Tracking: Making Sense of Display and Search Data

    To achieve unified tracking, look for a display platform that delivers all the functionality of an ad server with frequency capping and display metrics, then marry this to a search management platform that is mature and offers all the necessary...

  5. SearchDay: Link Building with Customers

    The new features are: Frequency Capping: Enables advertisers to control the number of times a user sees . Today's Top Story: JustilienGaspard Link Building with Customers, Part 2 LINK LOVE Customers are one of your most valuable link building...

  6. Spending on Mobile Search Ads to Reach $2bn by 2013

    According to Juniper Research's Principal Analyst, Dr Windsor Holden, "While mobile advertising was historically dominated by campaigns conducted almost exclusively via SMS, the mass adoption of 2.5G and 3G handsets -- combined with the...

  7. Ask the Search Engine: Coping with Fraudulent Pay-Per-Click Traffic

    Hopf: While frequency capping is great, it does not solve the entire problem. Hopf: The use of a frequency cap on click traffic is rapidly becoming a standard amongst PPC engines. What this means is that during a predetermined period of time a...