SEO News


  1. The 4 Most Interesting Features in Google Shopping Campaigns

    Frequency of sale items being displayed vs.non-sale items. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping Campaigns by August. Immediately many compared it to last year’s enhanced...

  2. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    Frequency of conversations for a keyword SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on Twitter; its social keyword research module, released last...

  3. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    That means understanding exactly who else is bidding on your top keywords, what their ad copy says, and how your campaign stacks up on key metrics such as coverage (the frequency your ads appear) and cost per click.

  4. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    By focusing on the top converting paths by adjusting marketing messages between channels for consistency and ensuring the right ad frequency, my agency increased revenues by an additional 10 percent (holding all other KPIs constant).

  5. The Role of #Hashtags in Social Media and Search

    Hashtags are extremely useful in identifying the frequency and reach of topics, discussions, and tapping into audience sentiment. By now everyone has seen or heard hashtags used. Yes, I said 'heard' because hashtags have now infiltrated...