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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Though remarketing pays dividends, it's important to respect users with careful frequency capping and respect dollars by tracking real incrementality. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up the frequency of Panda Updates and refreshes. With the recent Panda 4.0 update, it's more important than ever to tend your...

  3. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Look instead to reduce the frequency of blogging but instead focus on getting out something high-quality every time. I'm not talking about our homes, but rather our thought processes. Let's make a pact as an industry to do away with the old ways of...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    This allows targeting customers based on their behavior such as the apps they use, frequency of use, and in-app purchases. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months...

  5. The 4 Most Interesting Features in Google Shopping Campaigns

    Frequency of sale items being displayed vs.non-sale items. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping Campaigns by August. Immediately many compared it to last year’s enhanced...