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  1. How to Run Foreign Language PPC Campaigns

    A literal translation of "car insurance" into French, for example, would be "l'assurance automobile". As with keywords, you certainly shouldn't rely on dictionary or machine translation. You should think transcreation rather than translation...

  2. Using Text-Rich Anchor Links as Part of Your Foreign Language Marketing Strategy

    The high-traffic “vacances en France” or simply “vacances France” could work well in attracting the Francophone populations of Belgium or Switzerland to the French translation of the website. Let's take as an example a vacation home rental agency...

  3. 5 Options for Choosing a Country, Region, or Language Selector

    In cases were their pages do rank, their bounce rate would likely be a bit higher then normal for non-branded terms because translation and localization are never the same. However, repurposing that translation to use to target another country may...

  4. The Sun Never Sets on the Wide, Wide World of Online Video

    Note that no translation was necessary to illustrate their point. This means the average French video viewer watched 131.2 videos that month. In the 21st Century, I’d use the phrase “the sun never sets on the wide, wide world of online video” to...

  5. What Goodies Does Google+ Hold for International Search Marketers?

    The Sparks algorithm seems to be different to both the Google SERP algorithm and the Google News algorithm – searching for key phrases such as ‘translation’, ‘localization’ and ‘foreign language Internet’ brings up slightly different results in...

  6. SEO Your Website For Foreign Languages in Your Domestic Market

    The first step is to make sure that you employ a local Hispanic native-speaking translator for the translation of your website content, and especially for your keyword research. Swiss French, Swiss German and Swiss Italian).