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  1. Is Google's Unified Privacy Policy Illegal in Europe?

    The move comes after French data protection regulatory CNIL confirmed that Google had made no attempt to meets it concerns over its renewed privacy policies, first unveiled in March 2012, despite its numerous complaints that the changes were...

  2. 5 Reasons Why People Hate International Search Marketing

    The word “peck”, for example, isn’t translatable in French. Personally, I love international search marketing and am very passionate about it. Don’t even bring it up around me unless you're prepared to listen to me chat about it for the next 20...

  3. Google Sued by Germany’s Former First Lady for Prostitution-Related Search Suggestions

    Google was fined $65,000 earlier this year in France, after refusing to remove autocomplete suggestions that labeled a French insurance company a “crook. This time, Germany’s former First Lady, Bettina Wulff, is taking the search giant to court.

  4. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    The hunter is French but as this was a pan-european campaign with the potential of going viral in english speaking countries across the globe, we wanted an 'international' accent," said Munyazikwiye. This led Buzzman to also create content around...

  5. Inbound Marketing in Various Languages

    A dictionary translation of "car insurance" into French, for example, gives the term "l’assurance automobile". Inbound marketing involves getting potential customers to come to you. Consumers are no longer passive recipients of direct marketing...

  6. How to Run Foreign Language PPC Campaigns

    A literal translation of "car insurance" into French, for example, would be "l'assurance automobile". English remains the single most widely used language online. But it still only accounts for around a quarter of total usage, and this proportion...

  7. Google+ Waiting For 'Hypergrowth', Partners With Flipboard

    As the French saying goes 'nine women cannot have a baby in a month'. Google has declared that it has yet to reach the intense period of growth with its social networking product Google+ that has been experienced by competitors such as Facebook and...

  8. Link Prospector's Guide to the InAnchor Search Operator

    At the prompting of a colleague I recently began experimenting with the "inanchor" advanced search operator for link prospecting. While I didn't find it as exhilerating and productive as the tilde, there were several notable uses that I hope you...