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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Reality eventually hit, and most of them realized they needed to market their website in order to make money. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Providing website visitors with free whitepapers and e-books not only allows you to generate leads, but also assists in positioning your organization as a thought leader in its respective industry. With this strategy, the same content not only...

  3. Dealing With Onsite Duplicate Content Issues

    The problem arises when individual users visiting a website are assigned different session IDs. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple pages within a website and offsite duplicity is...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps. There isn’t any word from Apple on whether they are thinking of doing their own version of free trial for the Apple store.

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    But getting these two fixed will go a long way toward bringing the right people to your website. Sure, you can pay more for a more prominent placement, but you can often achieve the same goal for free by writing an ad that cuts through the clutter...

  6. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  7. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link becomes far more relevant and useful in ranking your website.

  8. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It also gives details of a specific gift website, Not on the High Street, where traffic has performed the best overall. Image credit Picknik website Retailers should be sure to include any information about offers, such as discounted products and...

  9. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp is an extremely influential website. It is not unlawful for Yelp to post and sequence reviews," Berzon wrote, adding that plaintiffs are still free to contend harm. Yelp does offer some recourse in responding to users who post negative reviews...

  10. How FREE Website Call Conversion Tracking From Google Will Benefit You

    If a large percentage of your website sales happen over the phone, this is a huge announcement by Google to offer FREE call conversion tracking. The problem is many users don’t call from the ad; they click through to the website before calling.

  11. How to Solicit Feedback from Prospects and Customers

    One of my autoresponder messages arrives a day after my prospect arrives at my website and signs up to download a free report. Lots of survey tools that interact with website visitors, chat boxes, help desks, click-to-call features can enable that...

  12. 14 Top-Notch Resources to Help You Become a CRO Expert

    Work with them, and you'll be working with the guys who helped Apple, Google, Sony, and Facebook increase their website revenue. The infographic can currently only be viewed on Moz, as SEO Gadget is rebranding to Built Visible and hasn't yet had an...