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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Analyzing your website data with Google Analytics is much like mining for gold. The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile.

  2. What is Mobile App Attribution & Why is it Important?

    In this analytics system you'll be able to see how many visitors were attributed to each source and also what their additional engagement is with my entire website. For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on...

  3. 3 Keys to Activating an Audience with Smarter Content

    What's different today is when we say "where" we don't just mean the website the target audience is on, we're also referring to where they are in time and space (i.e.their context. There are a number of good free and premium platforms out there to...

  4. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Every university has an alumni association with its own dedicated website, and nearly all publish an alumni news section with notes about the accomplishments and milestones of former students. Now even the participants aren’t employees of your...

  5. Top Google Website Optimization Resources

    Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. Put your website optimization skills to the test and see how you...

  6. International Expansion: Break Down Barriers With Google+ Hangouts

    Understanding cultural differences is going to be incredibly important when it comes time to sell your products and optimize your website (or even understand a potential new partner), so take Google+ Hangouts as an opportunity to be observant and...

  7. Another Loss for Viacom in Endless YouTube Copyright Legal Battle

    The burden of showing that YouTube knew or was aware of the specific infringements of the works in suit cannot be shifted to YouTube to disprove," he wrote, adding that YouTube couldn't be expected to view every clip on its website.

  8. 4 Steps to Take After a Google Manual Penalty is Removed

    In the days before Panda, you could take a really bad website, stuff it with keywords, point the right links to it and rank number one for "name any keyword. Fortunately, it's a lot easier to repair a website's architecture than it is a brick-and...