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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  2. 10 Google Analytics Custom Events That Track the Untrackable

    Tracking goals on your website typically consists of specifying URLs that correspond to "thank you" pages on your website. With advances like Universal Analytics, the new custom segments and attribution modeling coming out seemingly every week, the...

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    This basic report shows you the URLs that people visited from Pinterest to your site, how many visits and pageviews to each, as well as the average visit duration and pages/visit. Pinterest announced the launch of Pinterest Web Analytics in March.

  4. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    For example, a physical therapist might want to show subject matter expertise for the keyword “Physical Therapist” with four sitelinks driving to specific landing pages for common injuries such as “Knee Injuries”, “Back Injuries”, “Neck Injuries...

  5. Setting up PPC Campaigns

    Depending on your web analytics tool, make sure you set up your campaign and associated landing pages correctly so you can measure your results. A great place to get started with the best practices for landing pages is 7 Tips for Landing Pages...