How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing pages, and other dimensions typically explored with organic search. How to Use this Segment: Apply this segment to any reports that compare landing pages...
Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and tricks to have you optimizing with the best of them.
SEO for Yelp: As discussed above, you want your Yelp business page to rank just like you want the pages on your website to rank. Yelp will ask you what type of business you're trying to add (education, professional services, restaurants, active...
If your needs are on the lower side of any of the 12 factors discussed in this article, you may be fine with a free web design or blog template. Which parts will be present on other pages and which parts won't are all influenced by page layout.
Making your site crawlable, including the right words on your pages, creating compelling content (and marketing it), improving your titles and descriptions, and making use of the free web sources are just five basic ways you can improve your SEO...
This resource breaks down how Google discovers, crawls, and serves web pages. Google Analytics offers content experiments that allow you to test multiple versions of a web pages to determine which one is performing the best.
Keep in mind these are not true mobile apps, rather they're actual web pages that are wrapped around what look like mobile apps. Mobile Web: pages, events, goals often on a separate subdomain, etc. Looking at Facebook usage specifically, it's...
Google launches beta test allowing creators to connect Google+ pages to YouTube channels – The Next Web New program in beta lets creators link Google+ pages with YouTube accounts. Introducing "x-default hreflang" for international landing pages...
We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages. Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on...
Cutroni recommended that you identify your top landing pages on your site and look for the ones that have a really high bounce rate. Multivariate Testing (MVT): Cutroni likes to compare MVT to using a scalpel – it's an opportunity to really fine...
By enabling Enhanced Link Attribution in your Analytics account and slightly altering the Google Analytics code that resides on your site you are now privvy to a wealth of more detailed statistics that can give you precise numbers around...
With SEO, there are many tactics that go against the grain, but the one I’m going to focus on here that is roughly equivalent to the inane Facebook posts issue is that of creating spammy pages on legitimate sites.
Approach each of the “money pages” on your site with the mindset that it’s a comprehensive, “evergreen” guide on a specific topic. Are the sites that link to your pages relevant, trusted, and credible domains, or are they chiefly derived from $50...
Analyze on-site behavior: To gain an understanding of user behavior on the site without having to ask any questions, leverage tools such as CrazyEgg, which provides heatmaps of where users clicked, and ClickTale, which not only measures scrolling...
As you can imagine (or perhaps remember), search engines rewarding “keyword stuffing” meant that searchers were landing on pretty dismal web pages. A web page would be deemed important and relevant by Google and would rank highly for a keyword if a...
Somewhat ironically, companies with Google Brand pages that seek to sign in using their Google credentials may have more difficulty than a personal user, according to Alex Fender, a Google-certified consultant who runs digital marketing...
The .htaccess file is the first set of code the server reads before it loads any web pages. Google will count each web page, even though they are technically the same, as two different pages and give your site a duplicate content penalty.
Local landing pages for hotel chains, car rental firms etc.are of critical importance because they perform two crucial functions: You can test the impact of a service outage on your pages using webpagetest.
Also, CBP is different in the way it presents data, which is mostly focused on the content itself and about understanding engagement with your internal links, pages, and so on. What’s great about CBP is that it allows your content team to visually...
Checking statuses and checking links of pages. Sometimes you will uncover years of nested redirects, as pages have moved with tons of trusted aged backlinks. If you have access to the site, some crawlers have a feature for you to search for orphan...
