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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Know your client's weaknesses, and focus on why someone should buy your product vs.someone else. Spaghetti-O's got itself in trouble tweeting a cartoon "O" waving a flag in "honor" of Pearl Harbor, while a Marriott Hotel offered free coffee and...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    The added benefit of this network is that, if your content is good, the traction you get from paid clicks results in a boatload of free traffic, as you can see from my account: Do you really think that misusing "their" vs.there" is going to make...

  3. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    How do they position their ad copy for branded searches vs.non-branded? All the competitors are offering free shipping both ways, so in order to stay competitive it’s probably not recommended to continue to charge $10 for shipping.

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content consumed along the way for people on the free trial versus people who haven't yet tried your...