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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Users grant Facebook non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content posted on or in connection with Facebook. The wonderfully "free" social platforms that society has embraced to connect on a...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content consumed along the way for people on the free trial versus people who haven't yet tried your...

  3. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  4. Driving Consumer Insights With Mobile Analytics

    And landscape vs.portrait, depending on how the user views the pages, can make a big difference as well. Mobile Web vs. Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users...

  5. 14 Tips on How to Become a More Efficient SEO Professional

    When you realize that for all of these problems there is a quicker automated solution and you make the small, one-time effort to implement it, you free up lots of time in the future. Benefits vs. In order to better plan your week more effectively...

  6. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    This was a positive fact for some pharmacies such as CVS, Walgreens, and Rite Aid who were offering free flu shots and benefitted from this dire need for the influenza vaccine. Flu Symptoms, 2012 vs. It's about that time; we're beginning to move...

  7. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    Amazon Product Ads vs. During Q4, Amazon Product Ads had an average CPC of $0.41 vs. Just like merchants, CSEs are now paying for traffic on Google which used to be free. Amazon Product Ads vs. Amazon Product Ads vs.