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  1. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    In realistic terms, most businesses and brands may view this as a fight for streaming video services to take on with cable television and telecom companies. Proposed rules would require that ISPs (Internet Service Providers) treat all Internet...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    People who did not view your brand page (e.g.an "about" page in this example) How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content consumed along the way...

  3. The Pros and Cons of Big Data Democratization

    Many share this conservative view on data democratization, believing that only data scientists and digital analysts should embark on these journeys into meaningful and rigorous analysis, while others argue that data should be liberated, free for...

  4. Twitter Speak From @ to Z – Terms & Definitions

    Being involved in a list means you can view the list and only see a stream of Tweets from the users in that list. Anyone with the link will be able to view the content. In other words, it is a service that helps a user shorten a long URL, which is...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google invites Google Analytics Certified Partners and Google Analytics Premium customers to the annual summit in Mountain View, California. GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views...

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    View “network” tab Does your site have pages that require user credentials to view? To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to the new URLs prior to launch, and instead of the ads getting...

  7. Opinion: Search Engines Not Responsible for Deleting Personal Data From Index

    We're glad to see it supports our long-held view that requiring search engines to suppress ‘legitimate and legal information' would amount to censorship. Search engine service providers are not responsible, on the basis of the Data Protection...