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  1. Google AdWords Adds Consumer Rating Annotations

    With consumer rating annotations, when people click on an ad's rating, they can drill down into a more detailed view of rating scores. Clicks on ratings and clicks on a business's homepage from the survey details window are free, and aren’t...

  2. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    This report identifies which mobile operating systems and devices are being used to view your website. If you are an avid reports user, please feel free to share your favorites in the comments. The biggest problem isn't acquiring data.

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    And when you go and view that guest blog post in question, it actually went above and beyond proper linking for guest blog posts because the post only links to Google's own sites as well as a single link to a Pubcon conference session, despite...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Standard bounce rate doesn't give you that view. Would Google view that as a signal that your content didn't meet user expectations? Voila, you now have a much stronger metric to view when trying to determine low dwell time and actual bounce rate.

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    People who did not view your brand page (e.g.an "about" page in this example) How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content consumed along the way...

  6. The Pros and Cons of Big Data Democratization

    Many share this conservative view on data democratization, believing that only data scientists and digital analysts should embark on these journeys into meaningful and rigorous analysis, while others argue that data should be liberated, free for...

  7. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    If you signup you can get a three-day free trial, which may be adequate for an event or snapshot view of a campaign. To get a long-term view you can sign up for a monthly paid plan. The free metrics are somewhat limited, but for beginners it's all...

  8. Twitter Speak From @ to Z – Terms & Definitions

    Being involved in a list means you can view the list and only see a stream of Tweets from the users in that list. Anyone with the link will be able to view the content. You can sign-up for a free bit.ly account so that all of your tweets and their...