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  1. SEO Is No One-Trick Pony

    You can see how people are navigating the site, in real time (as well as view recorded visits), gain insight on what the experience looks like in different browsers/platforms, get insight via heat maps for mouse movements, clicks, and scroll depth...

  2. How to Solicit Feedback from Prospects and Customers

    I view emails like these as practice for inbox zero. One of my autoresponder messages arrives a day after my prospect arrives at my website and signs up to download a free report. We hope he's had a great time, but since we haven't received a...

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    In realistic terms, most businesses and brands may view this as a fight for streaming video services to take on with cable television and telecom companies. Much of the content delivered online depends on the profitability of digital advertising...

  4. 5 Fast Facts about the EU's Privacy Ruling on Google

    The flip side to this ruling is that those looking for an unbiased view of an individual may not be able to access public information about them through a search engine. Lee Rowlands, attorney for The American Civil Liberties Union, commented on...