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  1. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Since the function of an identity provider under the auspices of NSTIC (National Strategy For Trusted Identities In Cyberspace) is curiously unfettered by such niceties as any sort of regulation, Google can now store essentially any and all data...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. This is true for all types of websites, whether you want your visitors to...

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Printer paper - The freshness of a new start, or an office supply store Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to prepare to pick the Best Video ever.

  4. Search Marketing & the Fine Art of Nexting

    The design is clunky and amateurish, the background graphic looks like something that would fit on a cardboard supply store, and the word “ladies” reminded me of a finishing school. While the items for sale may be guns and tasers and pepper spray...

  5. Google I/O: Jelly Bean, Nexus 7, Nexus Q & Skydiving With Project Glass

    Google's improved Google Play store also brings magazines and HD videos straight to its own-branded tablet, and there's also an new YouTube app optimized for tablets. In terms of specifications, buyers will also find integrated NFC, WiFi, Bluetooth...

  6. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Important note: this will only be available for download from the Google Play Store on April 31, 2012, so don't miss out. Google is finally adding support for the classic video game system with the launch of 8-bit maps, touting “low-res graphics...

  7. Top 10 Most Significant Search & Social Marketing Stories of 2011

    Google+ has been slowly losing users but time will tell what the future has in store for the platform. Facebook suspects that people will be more inclined to click a button that says they’ve “Read” an article, “Listened” to a song or “Watched” a...