Video is an excellent form of content marketing that is still under-utilized by small businesses. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.
Soldiers and family members can video-chat, companies can collaborate and experts can render much needed assistance, all without geographic constraints. The Internet is touted by many to be, of necessity, free and open – invulnerable to tampering...
Is it the product preview video content, the case studies, the infographics, or none/all of the above? There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social...
To add more usefulness to your post, supplement it with relevant images of yoga positions and where possible, embed a short video explaining how that pose is achieved (more on this in Item#6 below). What one person might like to see as a video...
In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website. Here's the full video:
I suggest reviewing the video, image, and mobile sitemap extensions section. The Short Cutts - The Actual Answers To Every Matt Cutts Video The SEO Starter Guide is filled with Google's advice on best practices to make it easier for search engines...
In this video, Rick goes over three important elements which you should consider when managing Google Shopping. In this video, Rick highlights some major reasons bidding is important on Google Shopping, and how that affects your online listing...
VIDEO UK paid search CPCs overtake US for first time – The DrumMeanwhile, Kenshoo reports that "CPCs in the UK rose by ten cents taking the total CPC to $0.48, overtaking the US CPC of $0.45 in the final quarter and dwarfing the rest of Europe...
Create a tutorial: Video tutorials perform consistently well on YouTube. Then, you're not alone as this dopey video has nearly 5 million views. If your site continues to have trouble in our search results, please see this article for help with...
International AdWords expert Brad Geddes, founder of Certified Knowledge, joined the conference via video chat on Skype. Long-term prospects for PPC are good, considering search engine efforts to emphasize paid results over free listings in the...
Create another list of things you believe are important to your business – resource guides or whitepapers or customer testimonials or a really great video about whatever it is that you do – and pick one you'll work on this month.
This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific topic, watch a video, spend more time engaging with the...
YouTube began in 2005 as a contest to find the best video in the world. Make sure to check back in 2023 when YouTube returns online and you'll see the "Best Video" winner … and nothing else. Tonight at midnight, YouTube.com will no longer be...
If you’re already producing video as part of your marketing, and your efforts are sophisticated enough to track resulting engagement and lead generation – watch what happens when your focus changes from just features and benefits to creatively...
Types of content assets available on the competitive website (examples like blog, news, case studies, video, etc. Content marketing is a critical component of effective B2B marketing programs, and B2B search engine marketing in particular.
Google Tag Manager Official Implementation Video and Description This means you only have to have your developer (or IT department) put one piece of code onto your site and then you are free to create new tags and manage existing tags in one easy...
There are a couple of ways to approach video. Also, user reviews serve as a free source content that serves to freshen up and lengthen your documents, two signals that influence rankings. The other half is making it easy for search engines to consume.
If you're looking to gain something more than just a slowly-inflating view counter when your video gets shared, you may want to look past the attraction of YouTube's free hosting. Although YouTube is known to be the second largest search engine...
My presentation covered a number of important topics, including how writing is used across various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, video marketing, etc.
Visual tools that spell it all out complement the written word, so be liberal with infographics, comparison grids, video, etc.to attract clicks. Most brands find it easier to dominate search engine results for the name of their company, brand...
