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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Another good free data point is SimilarWeb which breaks down your competitor's traffic by country and by these sources: If possible, try to monitor your competitor's landing pages for changes including price, offers, and promotions to make sure you...

  2. 26 Free Must-Have Tools for PPC Success

    When it comes to free tools, Google is king. Not to be outdone, Bing Ads has some great free tools of its own. Here are their top recommendations for 27 free, must-have tools for PPC success. OK, it's free if your computer has Microsoft Office...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Get your product in consumers' hands: If you're new to the market, send free samples to bloggers and influencers.

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Show of hands: who likes working for free? Let's be honest: no one really likes working for free. That's precisely what Dinesh Agarwal did when, on Reddit, he asked if there were any small SEO tools people wanted to see built and have free access to.

  5. 7 Content Marketing Tips to Recover From Google Penguin

    Google considers exchanging a free product for a link a "link scheme. As with everything else, try to run your contest in a way that will prove profitable even if it doesn't result in any SEO value. Unfortunately, there are so many posts about link...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Another side effect of guest blogging was innocent webmasters being suckered into posting guest blog posts simply because spammers promote how guest blogs give their site's "freshness" and "free content" yet obviously they don't reveal the...